The new logo of Gome Electrical Appliances, which expresses the connotation of "communicating emotions and shortening the distance", was officially launched recently. This move marks that Gome Electric Appliances is showing a new business philosophy to the market, and at the same time, it brings a refreshing visual impact to consumers.

It is reported that the new logo of Gome Electric Appliances is shaped like a house, which means home. It can make consumers feel Gome’s concern for consumers’ families and create an emotional resonance and communication with consumers about home. . Both "gome" and "Gome" are in the house, implying Gome's business philosophy of "innovating home appliances for quality life" to make every home have a higher quality of life. At the same time, this house is also a symbol of an upward arrow, which means that the enterprise is enterprising, vigorous and positive.

The English font of the new logo adopts lowercase letters, an international popular trend, and uses "lowercase thinking" to express that the products and services sold by Gome will be more humane, friendly, vivid and detail-oriented. The letters are smooth and rounded, making them more approachable; the use of bold Chinese fonts makes them more visually comfortable and connotative.

The new logo is mainly green and orange. Green represents health and openness, which is a color full of hope; orange represents entertainment, positivity, and enthusiasm, which is a color that makes people happy. The two colors are combined together. , harmonious, lively, fashionable and dynamic, it is easier to shorten the distance between Gome and consumers, and it can also create resonance and emotional communication with consumers.