PepsiCo's existing red and blue colors are a series of "smiles", and the central white belt arc will have different arcs due to different products. A grin is Pepsi's elegance, a smile represents Pepsi, and a laugh represents Max.

The blue color in the Pepsi logo symbolizes the vast vault, which contains infinite mysteries and gives people endless reverie. Blue represents the personality of youthful vitality and positive life. More importantly, it is a refreshing color. The temptation of blue is hard to resist. Pepsi-Cola is waving a huge brush and smearing blue colors in every corner.

Extended information:

The concept of Pepsi brand is "unlimited desire", which advocates young people's positive attitude towards life, implying that for young people, opportunities and ideals are unlimited, and they can daydream and pursue them as much as they like.

Pepsi's products, from simple packaging to the expansion of sports series and functional series, deliberately embody a dynamic and cheerful style, thus making many young people become loyal and enthusiastic consumers of Pepsi.

Pepsi culture is not only enterprise's, but also society's. It profoundly affects a large number of people through the promotion of its products, which in turn promotes enterprises to innovate continuously according to the positioning of this culture, and has remained vigorous for more than 1 years.

reference source: Baidu Encyclopedia-Pepsi

reference source: Pepsi official website-Pepsi.