Before the official promulgation of the E-commerce Law, some e-commerce platforms had very weak supervision of goods. We can often see pirated, imitated, and misappropriated trademarks of popular products, which misleads many consumers into purchasing pirated products. The emergence of such pirated products is not only harmful to consumers, but also does great harm to genuine merchants and platforms.

After the promulgation of the "E-Commerce Law", various e-commerce platforms have strengthened supervision. On the one hand, they protect the interests of real merchants on the platform, and on the other hand, they prevent pirated and counterfeit goods from harming the interests of consumers. However, regulation of e-commerce platforms is one thing. If merchants want to protect their trademarks, they also need to expand the scope of trademark protection. So how to expand the scope of protection of registered trademarks on e-commerce platforms?

Especially with the development of emerging industries, they often add fuel to the waves in the Internet. Not only are they growing rapidly, but there are many opportunities. The protection of trademarks is not as good as the protection of trademarks registered by traditional enterprises. If it is the following trademark categories, we need to pay more attention to the comprehensive protection of the trademark.

They are Category 9 APPs, computer programs, electronic equipment (products), Category 16 printed matter, magazines, packaging materials, Category 35 advertising services, e-commerce, marketing planning, Category 42 Category 41 computer programming services, Category 41 education and entertainment services, Category 36 websites providing financial services, Category 38 telecommunications, communication services, Category 40 customized services, Category 45 social networking sites.

The above are several trademark categories that need to be paid more attention to when registering a trademark. When enterprises enter e-commerce platforms, they need to pay more attention to these categories and expand the scope of protection of the original trademark categories.