Trademark registration process

Since Tmall has requirements for trademarks, let’s first take a look at the trademark registration process.

Trademark search (completed within 2 days) - application document preparation (completed within 3 days) - submission of application (completed within 2 days) - payment of trademark registration fees - trademark form review (completed within 1 month) ——Issuance of trademark acceptance notice—trademark substantive examination (completed within 9 months)—trademark announcement (completed within 3 months)—issuance of trademark certificate.

Tmall’s requirements for trademarks

The following will tell you the requirements for trademarks when settling in Tmall.

First, Tmall temporarily does not accept store opening applications from brands that have not obtained trademark registration or trademark acceptance notice issued by the Trademark Office of the State Administration for Industry and Commerce (except for some categories of imported goods);

< p>Second, Tmall does not accept applications for pure graphic trademarks because such trademarks cannot name store names and store domain names;

Third, Tmall does not accept applications that include famous people or geographical names. Trademarks;

Fourthly, Tmall does not accept trademarks ending with “网” or “王牌”;

Fifthly, Tmall does not accept trademarks that are identical or similar to well-known brands Brand mark.

The requirements for brands (trademarks) of different types of Tmall stores

Everyone knows that Tmall stores are divided into flagship stores, specialty stores and specialty stores, so these types of stores have different requirements for brands. What are the differences between (trademark) requirements? Let's take a look.

Flagship stores have the following types:

1. Operate a brand flagship store with its own brand products;

2. Operate multiple private brands Brand flagship stores with products and each brand owned by the same actual controller (limited to Tmall’s active invitation);

3. Brand flagship stores opened by the owners of store-type brands (service trademarks) (limited to Tmall proactively invites you to settle in).

The store opening entity must be the brand (trademark) right holder or an enterprise holding an exclusive authorization document issued by the right holder to open a Tmall brand flagship store.

There are several types of specialty stores:

1. Operate a specialty store authorized to sell branded goods;

2. Operate multiple authorized sales brands. Stores with products and all brands owned by the same actual controller (only Tmall actively invites to enter). The authorization document issued by the brand (trademark) right holder shall not have geographical restrictions, and the authorization validity period shall not be earlier than December 31, 2012. Specialized stores operate two or more branded products under the same Tmall investment category.

Specialized stores have the following types:

1. Specialized stores that operate two or more other people’s brand goods;

2. They operate both other people’s brand goods Specialized stores that also operate private brand products;

3. Specialized stores that operate two or more private brand products. Only one franchised store can apply for one investment category.

Can purchased trademarks be listed on Tmall

The purchased trademarks can be listed on Tmall, but there are several situations to pay attention to.

1. Whether the trademark still exists, whether the trademark has been "withdrawn", and the current status of the trademark;

2. When a registered trademark is transferred, the trademark registrant must The same or similar trademarks registered on the same or similar goods are transferred together;

3. The transfer of the trademark must be notarized. Notarization of trademark transfer is not necessary, but from the perspective of transfer security, it is recommended to do so. notarization.

The above are the trademark requirements for Tmall. I hope it will be helpful to merchants who want to embark on the road of e-commerce.