For settling in Tmall International, the main conditions are the following

To settle in Tmall International, first of all, the merchant needs to have an overseas entity enterprise, and also needs to be able to provide an overseas enterprise business license and authorized representative Statement, identity document of the authorized representative, overseas bank account opening certificate or public account. In addition, the trademark registration certificate and authorization letter from the place of origin of the brand are also required.

The brands to be settled need to be able to provide complete purchase channels to Tmall International. If you are entering a Tmall international flagship store, you need to have at least 35 original trademarks of the merchant’s trademark that are at least one year old and above. If it is a relatively well-known brand, you need to provide photos of offline physical stores.

There is also the Tmall International Industrial Belt model, which requires overseas registered brands to be produced overseas or in China, and then go through formal customs declaration for sale in China. It is necessary to meet the relevant inspections of various industries and prohibit the inclusion or inclusion of prohibited items. Import customs declaration forms are also required.

The conditions required for merchants to enter Tmall International are actually not very many, but they are relatively troublesome and difficult to meet.

As the global epidemic continues and outbound travel and shopping are hindered, Chinese consumers’ demand for theater beauty salons is accelerating online. In addition, overseas theaters are encountering the dilemma of fewer tourists and declining sales in the country of origin. , hospital-line brands are accelerating their expansion into the Chinese market and increasing sales. "Academy-line beauty" represented by medical-grade beauty instruments has ushered in a new round of opportunities. In 2020, the transaction volume of beauty products in Tmall International Cinemas increased by more than 200% year-on-year.