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Another hundred years of automobile brand birth! How did the stubborn Mazda become a century-old shop?
"You take Mazda, no wonder you are stuck in a traffic jam"

▲ The root of all evil

This line from the movie Black Gold is often used by us to ridicule Mazda, but such an interesting and stalwart brand has celebrated its centenary birthday before the more famous Toyota and Honda, and has become another centenary store after Japanese brands Daihatsu and Subaru, a young and energetic centenary.

most of the domestic consumers' knowledge of Mazda started from Hainan Mazda, and of course, some of them, like special agents, learned from the RX-7 driven by Takahashi Ryousuke in "Initial D", but in any case, these can only be regarded as the modern history of Mazda. Going back to the development history of Mazda in the last century, you will find that it is destined to be different from other Japanese brands.

Mazda (1931)

In p>192, Nobuhachi Haizhong founded Toyo Cork Industrial Company in Hiroshima, but he was seriously ill the next year. In order to continue his career (actually, making wine bottle corks), he handed over the responsibility of the company's president to Jujiro Matsuda, who returned from Osaka, but Song Tian was obviously not satisfied with tinkering around the edges in cork products. In 1927, he changed the company name to Toyo Industrial Co., Ltd., and in 1931, he launched Mazda, the first three-wheeled motorcycle under the brand. This was the first time that Mazda's brand name appeared, and it has been fixed as the brand name of the company ever since.

as for why it should be named Mazda, on the one hand, it sounds similar to Jujiro Matsuda's surname Matsuda, and on the other hand, it refers to the surname of god of light Ahura Mazdā, an ancient Persian Zoroastrianism. Otherwise, Mazda in China would be called Song Tian now, which sounds like a fake brand of Toyota and Honda.

Mazda Trademark (1936)

Speaking back to Jujiro Matsuda himself, he was very interested in the mechanical industry since he was a child. The first bucket of gold was earned by inventing the "Song Tian Water Pump" to set up a factory. It is not surprising why the cork company built a car, but he also contracted the production of the 99-style Sakamoto rifle from the Japanese Army while building a car, which successfully expanded the company scale of Toyo Industry.

But since you have eaten the rice bowl of arms, you can't escape the arms sanctions. As mentioned above, the headquarters of Toyo Industries is in Hiroshima. Yes, at 8: 15 a.m. on August 6, 1945, the US military dropped an atomic bomb over Hiroshima, and Jujiro Matsuda survived, as if the plot of the movie Wolverine 2 was reproduced, but the employees of other Toyo Industries were not so lucky. Fortunately, the factory was far from the explosion center in the city.

R36 COUPE(196)

After World War II, Japan was in a hurry, and the economical, practical, compact and flexible K-Car was vigorously promoted by the government. Mazda naturally followed the trend and entered this field, among which R36 Coupe was the representative, which produced 23,417 vehicles in 196, accounting for 64.8% of the total K-Car production in Japan, which was a big one. Then in 1961, Mazda signed a contract with Germany's NSU Car Factory (the predecessor of Audi) to acquire the technology of Wankel engine, which is the rotor engine that Mazda fans are thinking about.

Cosmo Sport(1967)

787B(1991)

In 1967, Mazda introduced the Cosmo Sport sports car, which was the first car with a mass-produced rotary engine. Of course, it is too old to be heard by consumers now, but RX-7 and RX-8 are always known, but the peak of rotary engine must be Mazda 788. It was equipped with a 2.6L rotary engine with the original factory code name R26B, and won the championship on the battlefield of the 24 Hours of Le Mans in 1991. Its absolute strength also forced the tournament to modify the rules of Group C racing cars, stipulating that cars equipped with rotary engines should not leave the race. Although it was later restored to the original rules in 1993, only Mazda has won this honor among the cars equipped with rotary engines so far.

MX-5(1989)

The rotary engine brought honor to Mazda, but it also plunged it into crisis. Before Mazda 787B won the 24 Hours of Le Mans, the high research and development cost of rotary engine and the oil crisis made it difficult. Fortunately, the capital injection from Sumitomo Bank (now sumitomo mitsui banking corporation) helped it get rid of the economic crisis, and Ford Motor Co., Ltd. owned about 25% of Mazda since 1979.

RX-7 FD(1991)

In the 198s, after Mazda had sufficient funds, it officially became independent from Toyo Industries and became a "Mazda Joint-stock Company", which seemed to have a bright future, but the 198s coincided with the Japanese bubble economy period, and Mazda's reckless measures such as expanding its sub-brands and sales channels made it fall into a business crisis again, and Ford also stepped out again until 198. However, the story of their love and killing each other is too long to be repeated. Throughout the 199s, Mazda did not have many bright spots except RX-7 and MX-5.

mazda 6(22)

The time has entered the 21st century. With the advent of mazda 6 and the slogan of ZOOM-ZOOM, Mazda has got rid of the long-term sluggish sales, but at the same time, it is less attractive like the rotary engine technology, but is it still Mazda without tricks? In October 21, Mazda put forward the blue sky technology, which is mainly aimed at the optimization technology of main components such as gasoline and diesel engines, manual and automatic gearboxes, chassis, body structure, etc. Now it has been applied to the familiar Artz, CX-4 and other models, which can be said to be widely praised.

Mazda 3 Skyactiv-X(219)

But this is not the limit of Mazda. On the new generation Mazda 3 Chuangchi Blue Sky -X model, the new car is equipped with a brand-new compression ignition engine. The so-called compression ignition means that the combustion of fuel mixture does not need spark plug ignition, but is directly compressed to combustion by the movement of cylinder piston, which can greatly improve the power and fuel economy of the engine. In addition, the straight-six engine and rear-drive platform will also be applied to Mazda's models in the past two years. Today, with electrification becoming the mainstream, Mazda, which is doing the opposite, looks more cordial. It's you, Mazda

In the past 1 years, Mazda has brought us many classic models and black technologies such as engines. Although the agent is not the owner of Mazda, it does not hinder the love of Mazda. If Mazda China can improve the introduction of models and practicality in the future, I believe that more fans can be gained, and 1 years is not the end. I believe that Mazda's next 1 years will be even more exciting!

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.