The so-called first-hand trademark, a trademark is a cultural intangible asset acquired by an enterprise through legal registration, and at this time, some people have doubts. How can a trademark be decorated with this prefix? In fact, the first-hand trademark naturally endows it with different qualities from the second-hand trademark and has unique characteristics that can distinguish it from other trademarks. There is no doubt that the first-hand trademark originated from the legal registration of trademarks by enterprises. However, after an enterprise registers a trademark here, it will not necessarily put the registered trademark into use, but leave the legally registered trademark idle. Of course, the reason for idleness is not necessarily active, but caused by various problems. Because such a trademark is hardly put into use after registration, the impression of the trademark is completely blank to the consumers, which is different from the non-first-hand trademark of the trademark transaction object. Non-first-hand trademarks may be used by the original enterprise for a long time. Such use may not have much impression on consumers, and may have a good reputation, but it may also belong to that kind of junk brand in consumers' minds. At this time, such a trademark transaction is still risky for trademark buyers, because the brand effect caused by trademarks is still difficult to evaluate in the hearts of consumers. Therefore, some enterprises prefer first-hand trademark transactions. Such trademarks are clean, and they can completely inject new cultural details into the trademarks themselves.
Of course, the key to the first-hand trademark transaction lies in the first-hand trademark, and for trademark buyers, it is not quite sure whether the trademark being traded is a first-hand trademark, but for