Represents the Rothschild family’s spirit of unity, unity, and solidarity.

Starting from September 2013, Lafite Rothschild Group’s selected series of products in the Chinese mainland market will uniformly use the group’s five-arrow logo.

The unification of the logo involves all products in the selection series, including the legendary series-Légende, the legendary series-Saga, and the collection series-Réserve Spéciale monk series-Sélection Prestige. The original round emblem of the Selected Collection on the wine label will be replaced by the five-arrow emblem of the Lafite Rothschild Group.

Embedded in the logo is the five-arrow emblem representing the Rothschild family, which symbolizes the spirit of unity and solidarity, and is a symbol and guarantee of quality. The letter "R" is taken from the prefix of "Rothschild", plus the word "Lafite", which is the original appearance of the group when it was founded.

Extended information

Rothschild family emblem: five broken arrows. Meyer Rothschild, the founder of the Rothschild dynasty, had five sons, all of whom inherited their father's legacy. The family emblem is five arrows. A painting by Moritz Oppenheimer, the Rothschild family's personal artist, reveals the symbolic meaning of this family crest.

The dying father asked his five sons to break the five arrows bundled together. When they were at a loss, the father took apart the bundle of arrows and broke one of them. He said that the family's Strength comes from unity. One arrow is easy to break, but five arrows held together are not easy to break. As the Chinese proverb goes, "Brothers working together can break gold."

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