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The trademark is surrounded.
From god beast to flying horse

When I introduced MARCHAL's endorsement before (related review: Wheel shovel official must read! The most famous meow in racing), a friend once asked about the origin of many horses that appeared beside the car, but because they were too precious to describe the details, I only dared to give a conservative answer, Ferrari, although I vaguely felt that what this brother wanted to ask was actually Mobil's Pegasus .................................................................................................... The horse is a real horse, but-the crystallization of the legendary banshee Medusa and Poseidon-Pegasus is a beast!

▲ What's wrong with this beast? Even Andy, the leader of pop art? Warhol created it!

The trademark origin of this beast can be traced back to Vacuum Company, a new york oil company founded in 1866. Oil, at that time, the company mainly engaged in lubricating oil for carriages and steam engines. Three years after its establishment, it began to use the image of Gargoyle, which is common in western ancient buildings, as a trademark. Still red, it can be said that it is ugly.

▲ Ugly and eye-catching vacuum? Oil early graphic trademark? -? Gargoyle

▲ Another vacuum? Oil poster, pay attention to the drainage mouth beast in the lower right corner.

1879, Vacuum was acquired by Rockefeller's oil empire-Standard Oil. 1899, Mobilgas trademark appeared; 19 1 1 year, the standard oil empire was split into 34 small companies by Sherman's anti-monopoly law, and the vacuum regained its independence. At the same time, Standard Oil new york Company Socony was established. In the same year, Vacuum South Africa Company began to use the Pegasus graphic trademark representing speed and strength. A year later, Socony registered Mobiloil word mark.

▲ Pegasus was black and white when it first became a trademark.

However, in 193 1 year, Socony and vacuum were reunited, and Socony-Vacuum was born. Shortly after short-term use, Gargoyle's animal-shaped oil discharge nozzle bears the trademark of Mobil International Oil, with Pegasus as the main pattern, Mobil International Oil or Mobil International Oil words and small letters Socony-Vacuum, and the registered trademark with shield-shaped border around it is 1938. Warhol works).

▲ When displaying Mobil oil products, please pay attention to their signs.

1955, Socony-Vacuum was renamed Socony? Mobil? Oil, the word mark is also simplified to Mobil; ; And by 1966, the company was renamed Mobil? Oil Mobil oil and Pegasus graphic trademarks gradually faded out of the market.

▲ 1955- 1966 Mobil logo.

▲ The Mobil oil tanker of that year showed that two generations of flying horses were in the same frame.

▲ The image of Pegasus gradually fades out.

It is worth mentioning that in 1999, Mobil merged with Exxon, which was developed from SONJ Standard Oil New Jersey Company, one of the original 34 subsidiaries of Standard Oil, and the oil giant Exxon Mobil was born. ...

▲ Mobil trademarks in different periods.

▲ The cooperation between Mobil and Porsche seems to date back to the period of 356. The driver in the photo is 356? Does anyone know the handsome guy in Speedster?

Mobil 1 is still active in the stadium

Although the Pegasus trademark, which symbolizes speed and strength, even freedom and unruly, has faded out of the historical stage, Mobil's pursuit of speed has not stopped. 1974, Mobil launched a brand-new engine oil product line. 1 Mobil 1, and systematic sponsorship of automobile races will be launched immediately.

▲ 1988 sponsored by Mobil? F 1 season Benetton B 188.

The history of Mobil's first brand in motor racing can be traced back to a series of rally races held in the early 1960s. By 1978, Mobil 1 finally appeared in the F 1 Grand Prix, one of the top automobile sports events. That year, they became sponsors of Williams. 1987, Mobil 1 participated in the prestigious NASCAR race in the United States, and the No.27 racing car driven by Lu Sidi Wallace was filled with Mobil's lubricating oil.

▲ Porsche Racing and Mobil 1

The Mobil 1 synthetic engine oil, which has withstood the severe test of top-class automobile races, has been recognized by more automobile technicians, racers, team owners and even the world's leading automobile manufacturers. Since 2009, it has become the title sponsor of Porsche Super Cup, a single brand event of Porsche. Besides, is Mobil still Chevrolet? Performance and Toyota? Racing? The initiator of development.

▲ The divine car is also inseparable from Mobil 1.

-? Nicknamed invincible wave

May 2020 1 1? Has the first draft come out? France? Minister of heraldry

Text | nickname invincible wave

Figure | Network

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.