When you step into Changsha, you can see long queues for tea. There is even a shop every few shops in areas such as University Town and Wuyi Street. Its popularity is the highest in the milk tea industry.
Tourists must check in when coming to Changsha. Surrounded by the beauty of tea, curiosity cannot escape the business district. You have to have a drink to truly be here.
The packaging design integrates pictures and text, which is beautiful and comfortable.
For example, the pattern of the brand logo is a thin and elegant woman with a high bun, who looks like Lin Daiyu. Paired with Chinese red as the background color, it has a rich ancient Chinese style.
Each store has a different cup image, mainly promoting Chinese culture and Changsha architecture. The trendy Chinese style is comparable to famous paintings by celebrities, bringing art into the folk.
The cups and straws are also made of paper, which is very environmentally friendly.
The name of milk tea is elegant, noble and impressive. For example, "Fireworks in the World", "Zheng Zheng Paper Kite", "Floating Half a Day", etc. Even before you taste it, you feel it is wonderful.
The brand name "Cha Yan Yuese" itself has rhythm, is catchy, and sounds connotative and tasteful.
The tea base is paired with creamy fruit crumbs, which is sweet and rich, melts in your mouth, and is full of happiness.
The tea base includes black tea, oolong tea, green tea, Pu'er, fruit tea, etc., which have tea aroma but not astringency. Paired with the sweetness of cream, the taste is delicate and full.
The signature is Orchid Latte. I fell in love with it and couldn’t help but try a few more cups. I unconsciously endorsed the beauty of the tea.
Changsha’s local milk tea is extremely popular due to word-of-mouth. You deserve it.