Some time ago, Tencent was punished once by the relevant departments for the exclusive copyright of music. At that time, Ji Ge also deliberately turned out the administrative punishment decision and introduced it to everyone.

Then in recent days, when Ji Ge was fishing, he found that there was a sequel to this matter.

As soon as the news came out, it instantly boarded Sina Weibo Hot Search.

With a reading volume of 570 million, it is not difficult to see how much everyone cares about this matter.

In fact, if you think about it, you will understand that in the past, users were forced by various exclusive licenses and had to jump repeatedly between various music apps.

After the contract is terminated, theoretically everyone can finally use a copyrighted music App according to their own preferences.

However, apart from being happy, many people are still skeptical about the next situation.

Even if Tencent gives up the exclusive license, it doesn't mean that the songs you want to listen to can be put on other music apps.

If you have leisure, you can directly read the dense text below.

(Slide up and down to browse)

However, another sentence was added later: "The exclusive cooperation period with independent musicians shall not exceed three years, and the exclusive release period of new songs shall not exceed 30 days." .

What do you mean?

Although Tencent no longer monopolizes the copyright of most music, it still has a small part in its own hands.

In other words, I gave up, but I didn't give up completely.

Maybe some machine friends will think Tencent is still monopolizing when they see this?

But wow, speaking of this machine, I have to be fair.

Music platform contracts with independent musicians to provide them with platforms and traffic from scratch, which is an investment relationship in itself. So this monopoly is not a monopoly.

As for the exclusive release period of pop singer's new songs, in fact, just like when Snapdragon 888 was just released, Xiaomi 1 1 enjoyed its exclusive release period, which was a cooperative relationship.

As long as the money is concerned, you can talk to the record company at home, which is only 30 days, which is understandable.

Brother Ji is more concerned about whether other music apps can buy these smoothly, and the song that has just been exclusively authorized has just been lifted.

Here I have to mention Netease CEO Ding Lei's evaluation of Tencent a few days ago.

He said: I am very much looking forward to this decision. This decision is sincere and does not contain any duplicity.

Does that sound a little sour?

When Ji Ge first saw the report, he actually thought so.

But in fact, Ding Lei's description is unreasonable. After all, in addition to exclusive authorization, there is still a lot of room for operation in business activities.

This time, it is only stipulated that Tencent can't sign exclusivity, which doesn't mean that the record company has to sell the license to two companies.

Like brother Ji.

Back in time, before the whole industry began to engage in "exclusive licensing", many music apps could not obtain the desired music copyright authorization.

Part of the reason is that some giants bid too much. Record companies often ask other music applications to pay a similar price for a bowl of water.

This has also caused many small music apps to be disguised, and some popular audio sources cannot be put on the shelves.

But that year did not succeed. After Tencent dominated for several years, these weakened music apps probably still won't work.

Therefore, if you want to see the music App market blooming like that, it may still be difficult. .

No, this should not be a problem for Netease Cloud Music, an App with a little family background.

According to Netease Cloud Music, it has started negotiations with record companies for more audio source authorization.

In response to the policy, Netease Cloud Music also removed its own exclusive logo. This also means that Netease Cloud Music began to cancel the exclusive licensing agreement.

(Right: After removing the special sign)

So Jige saw many users say that he might be able to hear Jay Chou's songs on Netease Cloud Music again.

But many netizens are voicing that even if Netease Cloud Music can buy all the songs in the world, it still has no chance to buy Jay Chou's song license.

Why was Jay Chou singled out? This matter has to start from 20 18.

At that time, on Netease Cloud Music, the authorization of Jay Chou's songs was about to expire. However, Netease Cloud Music churned out a digital album called "Jay Chou Pop Songs Collection" at the last minute to provide users with paid downloads.

This album packaged 200 songs and released them at the price of 400 yuan.

Netease Cloud Music has been publicized many times inside and outside the station with the words "strongly recommend that you download it immediately" and "you can listen for life".

Netease Cloud Music was later sued for this behavior of rushing to the shelves.

In the end, Netease Cloud Music was also awarded 850,000 yuan in compensation, which also caused a large number of users to have great dissatisfaction with this App.

Netease Cloud Music took a long time to win back its reputation.

Compared with Netease Cloud Music, it is Xiami Music who feels sorry for Brother Ji.

For a long time, Ali, Tencent and Zhongle Group were called the three major Internet music groups in China.

As a major product of Ali, Xiami Music has been highly praised for its sound quality and accurate recommendation function.

However, on the strategic level, Xiami Music did not follow the example of other competing products and bought a large number of exclusive licenses from record companies, which led to the destruction of its music library in the near future and the decline of user experience.

Later, Netease Cloud Music, which is similar to its operating mode, followed the current situation and successfully saw the dawn of today.

As a result, many people began to miss the exquisite and comfortable Xiami Music.

Some users have speculated that Ali re-registered the trademark of "Xiami Music" some time ago, does it mean that this App is not far from being online again?

Of course, even if Xiami Music is really resurrected, it's hard to say whether he can become an App in everyone's memory again.

Brother Ji still thinks that Tencent's abandonment of exclusive license does not absolutely mean that other music apps can rise rapidly.

The premise is still to be affordable, or to buy these authorizations.

With Tencent's position and financial resources, it is definitely no problem to at least continue to hold those audio sources that have been exclusively authorized.

Even if it is not an exclusive copyright, at least it wins in quantity.

Moreover, others have given up the exclusive license, which means that Tencent can also play more songs that it could not buy before.

Everyone should recharge the green diamond, and Tencent can let you continue to recharge.

Of course, Machine Brother does not support Tencent's music App to occupy the whole market.

In the long run, Tencent was asked by the relevant departments to give up exclusive authorization this time, which really avoided the consequences of music App dominance and a hundred schools of thought contending.

If next, other apps including Netease Cloud Music can complete the music library resources, I believe many users including Machine Brother will still choose to vote with their feet.

It's just that when this day will come is still unknown.

At this moment, brother Ji just wants to shout "fight, fight". After all, users were forced to choose sideline stations in various competitions before, so this time we should really benefit everyone.