Trademarks are very common in foreign trademarks. It is the abbreviation of English trade mark, which means "business mark" in Chinese, so TM means "trademark". Its function is to tell people that the graphics or words it marks are trademarks of this commodity or service, not names or advertisements. And "R" is the abbreviation of "register" in English, which means "registration" in Chinese. When a commodity or service is marked with such a sign, it tells people that the graphics or words it marks are not only trademarks, but also registered trademarks, which are protected by national laws and may not be used by any other individual or organization without authorization. Now you know the difference between TM and R. "TM" is a trademark and "R" is a registered trademark. Their legal protection is different.
When the trademark has not yet become a registered trademark, mark "TM" to tell the public that this graphic or text is used as a "trademark" of goods or services, rather than a name or advertisement, so as to prevent the graphic or text marked by it from flowing into the public domain and being unable to apply for a registered trademark and enjoying exclusive rights; At the same time, marking "TM" can also be used as proof that the graphic or text is used as a trademark. When applying for registration of a trademark, it enjoys the prior right to use it.
When a trademark becomes a registered trademark, it can be marked with "R" or "Note" in the upper right corner or the lower right corner, or it can be directly marked as "registered trademark". Remember that a registered trademark must be placed in the upper right corner or the lower right corner of the trademark, which is stipulated in the Regulations for the Implementation of the Trademark Law of People's Republic of China (PRC). It should also be noted that after applying for trademark registration and obtaining the Notice of Acceptance issued by the State Trademark Office, it is still not allowed to mark the registration mark on the trademark before the Trademark Registration Certificate, because the Notice of Acceptance issued by the State Trademark Office is only the beginning of the trademark registration procedure. This acceptance notice only indicates that the Trademark Office has accepted the application for trademark registration, but does not indicate whether the application is approved. In fact, although the Trademark Office has accepted a considerable number of trademark registration applications, they have all been rejected after examination and finally failed to register successfully. Therefore, it is suggested to mark "TM" instead of "R" during this period, otherwise it will constitute an illegal act of counterfeiting registered trademarks, and a fine of less than 20% of illegal business volume or less than 2 times of illegal profits will be imposed.