What should you pay attention to when designing an e-commerce website?
1. Website positioning
First of all, you should determine what user groups your website has, whether it carries e-commerce functional units, whether it meets online shopping needs, etc.
The color of traditional e-commerce website pages is too monotonous, the layout is too traditional, and the overall lack of vitality only meets the positioning of the official website, but it cannot meet the needs of e-commerce websites.
Therefore, at this time, the website needs to fully optimize the color and coordination of the website, and while improving the website affinity, its web design also needs to take into account e-commerce functions and online shopping guidance.
2. Website style
The style of the website determines the user’s first impression of the website, and the core elements of website design style orientation are website color and website fonts
Species. Color can often reflect the age group and positioning of a product! The designer's selection and selection of colors is also an essential part of completing the work.
For e-commerce websites, choosing warm color series and personalized fonts that are more friendly and not obtrusive can make the website warm and welcoming, making the website more vital.
3. Banner design
In website banner design, while making a good display space and effect of the image itself, you also need to consider the automatic switching and exchange mode of the banner
Is it convenient for user experience. For example: whether the mouse click or cursor trigger area is effective, whether the picture switching is natural, smooth and convenient, etc. In addition,
if necessary, it is best to add color background processing to the advertising text on the banner. This design method is in line with the current web design trend and can
minimize the cost. The fusion between the picture background and the main color of the website and the color of the text further highlights the visual expression of the text.
4. Interaction Design
As we all know, one of the keys to improving user experience is to increase user participation, which requires increased interaction with the core products or sections of the website
Design techniques. The traditional interaction design is very simple, but lacks functions such as progress preview and humanized design. Therefore, No. 1 Manor believes that the web design of e-commerce websites
needs to optimize the interactive performance mode, appropriately improve the user's selectivity and predictability, and reduce the user's sense of boredom and related operation steps
Steps to improve the user-friendliness of website interaction design.
5. Responsive Design
As mobile phones and tablet devices increasingly enter people’s lives, responsive design has become a force that cannot be ignored in current website development
. A web page that can adapt to any device is great. Responsive design ensures that users can browse the content as you wish whether they are on mobile devices or PC
6. Credibility Design
Essentially speaking, the prerequisite for successful e-commerce marketing is to solve the trust problem. Because I believe, it is simple. Whether an e-commerce website can gain the trust of users directly affects the final effect of online marketing. In addition to the basic services and functions of the e-commerce website itself, in many cases, some seemingly inconspicuous details will also become the key to whether users trust it. For general e-commerce websites, when conveying information, they are often boring and empty, lack of vividness, and lack trust and persuasion. Therefore, improving the effectiveness and value of website information, and increasing case displays and related materials that users are most concerned about or interested in can effectively enhance the trust of the website and extend the time users stay on the website. , truly improve
user experience.
7. Emotional design
"Moving people with emotion" has often become the most common form of expression in marketing. The innate tendency of human beings is to humanize objects and project people's emotions and beliefs into objects.
Therefore, adding anthropomorphic and emotional responses to e-commerce websites can bring great fun and joy to product users
8. Pop-up window design
Traditional pop-up window design It is the default general style of most operating systems and browsers. It is visually boring and rigid and lacks highlights; the language uses inherent computer language and cannot produce strong emotional communication with users. The use of visual dialog boxes and anthropomorphic dialogues will better
bring the affinity between the website and the user closer, reduce the user's aversion to pop-up boxes, and increase the user's aversion to pop-up boxes. Frame acceptance.
9. Focus on simplicity
In today’s era of information explosion, more and more e-commerce websites prefer simple, bright, intuitive and humane design. Or
Delete redundant pages to simplify and only give users what they need. This is also an effective way to improve the style and charm of the website.
To sum up, the ultimate goal of website web design is to create products and services that users love. All designs must take users as the starting point and pursue the best
user experience.
Understand in detail: What is e-commerce design for web links?
E-commerce design generally refers to the e-commerce designer exam. The e-commerce designer exam is an intermediate exam in the National Computer Technology and Software Professional Technical Qualification Examination (referred to as the Computer Software Qualification Examination). Examination requirements for e-commerce designers: Be familiar with the basic principles of computer systems, the functions of main computer components and common I/O devices, basic knowledge of network operating systems, installation and use, basic knowledge of multimedia systems, master basic knowledge and applications of database systems, Basic principles of computer networks, familiar with TCP/IP architecture and Internet applications, mastering the establishment and management methods of Intranet, J2EE and .Net architecture, HTML, XHTML, XML languages ??and network application programming methods, analysis and design of information systems, Development and testing methods; familiar with the ideas and general methods of system development project management, e-commerce processes and online transaction processes, e-commerce online payment concepts, payment tools and payment systems. How to design an e-commerce website
How to design an e-commerce website
No matter which industry you have an e-commerce website, the first thing you should pay attention to when designing your e-commerce website to attract visitors is The design and layout of the website must immediately grab the user's attention, so how to do it?
User-friendliness of e-commerce websites
E-commerce websites should have good navigation design. Various product pages can be reached with a simple search. You can learn about the product very well through the website. This is important. The more authentic the details you provide appear, the more chances you'll get to convert customers.
Unique design elements of e-commerce websites
Creative design will make visitors interested in browsing the website, thus giving you a chance to impress them. First impressions are crucial. Design some distinctive page elements or components to give visitors a reason to visit the website again. Some online shoppers are indeed sometimes attracted by unique designs and use them as an important reference for purchase.
Keep your e-commerce website safe
Make sure that everyone who purchases products from your website has their personal and financial information safe and that you will not share it with any third party. . Make sure your payment gateway is safe and secure, otherwise it will directly impact potential customers and sign-ups, ultimately resulting in a serious hit to your sales goals.
E-commerce website page response speed
There are thousands of other competitors selling similar products on the Internet. Visitors will not wait patiently for your page to load. They may Will switch to other alternative websites.
E-commerce websites understand your target customers
You should understand your customers and design your website accordingly to better serve them. You have to gain their trust by understanding what they need so that they can easily find the products and services they need when they browse the website.
Add search to e-commerce websites
Search is essential for every e-commerce website. It can be a tedious task to constantly scroll through various categories and use various filters to find a specific product. Therefore, it should be allowed to jump directly to relevant search results by entering the name and browse products directly, instead of letting users get lost in numerous categories and filters.
Effective product descriptions on e-commerce websites
Product descriptions are very important and will directly affect the buyer's purchasing judgment. The more attractive the fonts, descriptive text, images, and videos are, the more buyers will associate them with their purchase needs. Although these are not essentially part of the design, paying attention to these details is indispensable.
Minimalist layout of e-commerce websites
Minimalism emphasizes simplicity and removes redundant elements from the site. A carefully chosen color palette, plenty of white space, attractive typography, and most importantly: choosing the right design elements and ignoring the unimportant ones will be the key ingredients to getting users exactly where they want to go. .
Consistent brand identity for e-commerce websites
The brand identity of the website must be consistent. This helps users differentiate your store brand value and exclusive products. It is essential to ensure that fonts, brand-specific color palettes, tones of product photos, descriptive text, slogan phrases, buttons, and every element and style used in the design strictly adhere to the brand style. This will also help you build strong brand and customer relationships with your regular customers.
The importance of an e-commerce website having an eye-catching design cannot be ignored. No matter how smart your marketing strategy is, a poorly built e-commerce website will fail to attract customers unless you haven’t considered e-commerce. In addition to smoothly displaying products, e-commerce website construction must also focus on website promotion and optimization so that customers can find your brand anytime and anywhere.