We often see such advertisements, which directly list the products or businesses operated by the company, or introduce the main functions of the products or services in detail like a manual. From the advertiser's point of view, this is reasonable. Users need to know what features our products have, so that our products and services can be remembered.
Of course, users will never buy a product just because of a few words you wrote, and they will also consider factors such as price and quality. However, our Banner mission is to attract users to click and improve the page conversion rate. Users are interested in clicking, and you are successful.
To put it bluntly, composition is actually the layout of the picture, and it is clear how to attract users to click under the guidance of your composition, so that users have the desire to understand the content. If all these can be done, your composition is successful. Composition rules are divided into the following categories:
(1) composition. This is the most common way of composition, and the theme elements and main titles are placed on the left and right respectively.
(2) the central radial structure. This composition method takes the title text as the center, respectively around the theme elements around the text, and emphasizes the environment of the title.
③ Triangular composition. This kind of composition is usually an inverted triangle composition, with prominent title, natural and stable composition and strong sense of space.
④ Diagonal composition. This composition product has a balanced proportion, dynamic, lively and stable composition, and a strong sense of movement and space. This composition is suitable for technology, cars and trends.
When choosing a font, besides readability, more consideration is given to whether the font can accurately convey the unique temperament of the product. Here's how to choose a font:
(1) masculinity. Founder black, cool and high-end black, word-making workshop version black, Mona super black, black body gives people a strong and compact feeling, quite powerful sense of quantity, strong plasticity, suitable for all kinds of e-commerce advertisements.
2 literary temperament. There are many derivatives of Fangzheng Xiaobiao Song, Fangzheng Static Bud, Fangzhengqing Song Yue and Kangxi Dictionary, some are long and flat, some are fat and some are thin. The typesetting is in Song style, which is both fresh and literary.
3 feminine. Founder Lanting is ultra-fine black, and Hanyi Xiuying looks like a person. The characteristics of women are meticulous and elegant, slender and slender. This type of font is often used in cosmetics, women's magazines, fine arts and other female theme fields.
4 cultural temperament. Wang Xizhi's calligraphy font, Yan Zhenqing style and calligraphy font have a strong sense of design and artistic expression, and good use is often the finishing touch. All kinds of calligraphy fonts have their own unique and delicate characteristics. Grasping this point can not only increase the cultural connotation, but also set off the temperament of the product.
How to design posters of e-commerce websites to be more attractive? This Daxian e-commerce company has been operating for seven years, and I believe it can solve your problem. If you are also a friend on the road, please give me a face, a compliment and a concern.
The poster design of e-commerce website depends on your product positioning. A few questions are explained below.
Case 1, if you sell high-end handbags, the positioning is luxury, high-end, retro, young and middle-aged women and so on.
With this European and American style poster, the poster style should be simple and concise, and the poster style and theme should be European and American style, giving people a high-end feeling. It is best to cooperate with the design of the brand and create a luxurious temperament.
Case 2: If you sell Korean handbags, the positioning is pure, casual, special price, girls and student trends.
The poster style of Korean handbag looks fresh and has many specific design elements. Positioning different poster styles through different products.
Only by sticking to your product positioning elements can you attract more potential customers. In addition to style, there are some popular elements, such as beauty, online celebrities, publicity labels, official labels, hot-selling labels, etc., which are also magic weapons to attract people's attention!
What information do you need for e-commerce poster production? 1, product picture
There are several principles for making e-commerce advertising product maps:
The theme of the poster should be clear, and there can only be one theme. If many elements are put on the same advertising screen, consumers will not know what the advertising screen is about.
The style and appearance of advertising pictures must be consistent with the theme. It is forbidden to "sell dog meat by hanging sheep's head".
In terms of composition, it is best not to be chaotic, to be uniform and to follow the rules. Creativity can win, and we must seize consumers.
As the saying goes, details determine success or failure. All the effects should be reflected in the details.
2. Product price
Generally speaking, for consumers, advertisements should play the role of guiding, stimulating and satisfying consumers' needs. First of all, it should attract people's attention and stimulate consumers' interest and desire to buy. Secondly, advertising can change people's consumption concept and psychology, and affect people's consumption structure and behavior.
In addition, advertising is an important consultant for consumers to make consumption decisions. The price of the product is a factor that cannot be ignored, so the tips about the price in the advertisement must be very eye-catching.
3. Brand logo
Brand logo is an important part of enterprise publicity. If a Logo is read much, there will be a subtle "chemical" change in the minds of customers. In a subtle way, customers will have a certain understanding or recognition of the e-commerce of this Logo, then the promotion of e-commerce is the first battle.
4. Introduction to selling points
Our common advertising language is the originator of enterprise marketing means. Where there is economy, there are advertisements. The advertising language used by e-commerce in network promotion can not only play the role of extensive publicity, but also enable customers to understand the advantages of this product with simple and clear advertising language and bring potential users to e-commerce.
5. Guide button
Curiosity is human nature. If someone is looking at something, we will unconsciously look at it and try to find the answer. If there is an arrow pointing in a certain direction, then we must also want to find out the answer. Sometimes objects also have the function of "guiding the line of sight", which is similar to an arrow. These things will lead us to the answer.