Relevant laws and regulations clearly stipulate that trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

The following signs shall not be used as trademarks:

1, which is the same as or similar to People's Republic of China (PRC)'s national name, national flag, national emblem, national anthem, military flag, military emblem, military song and medal, and is the same as the name, symbol, name of a specific place or name and figure of a landmark building;

2. It is identical with or similar to the name, national flag, national emblem and military flag of a foreign country, except with the consent of the government of that country;

3. It is identical with or similar to the name, flag and emblem of an intergovernmental international organization, except that it is recognized by the organization or is not easy to mislead the public;

4. It is identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized;

5, and the "Red Cross", "Red Crescent" name, logo is the same or similar;

6. Ethnic discrimination;

7, deceptive, easy to make the public misunderstand the quality of goods and other characteristics or origin;

8, harmful to socialist morality or have other adverse effects.

To sum up, strengthen trademark management, protect the exclusive right to use trademarks, urge producers and operators to ensure the quality of goods and services, safeguard the reputation of trademarks, protect the interests of consumers and producers and operators, and promote the development of socialist market economy. The Trademark Office of the State Council Administration for Industry and Commerce is in charge of the national trademark registration and management.

Legal basis:

Article 3 of the Trademark Law of People's Republic of China (PRC)

Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization.

The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.