Trademark is a product of modern economy, which is different from ancient marks.

Modern logos carry the intangible assets of the enterprise and are the medium for the company's comprehensive information transmission.

American economist Larry Wright once said: "Owning a market is more important than owning a factory, and the only way to own a market is to own a dominant brand." So how to "own a dominant brand" in the market status brand”? This is the issue of formulating and implementing a trademark strategy.

The emergence of trademarks is the result of the progress of the commodity economy. People are constantly deepening the influence of certain emblems or marks on their purchasing behavior. At the same time, the owners of the marks are constantly gaining economic benefits and growing.

The earliest trademarks in my country began in the Northern Song Dynasty. At that time, shopping malls and commercial organizations were quite developed. In order to promote their products and maintain their reputation, handicraft producers specially designed and used trademarks.

The Liu Family Needle Shop in Jinan, Shandong Province, which specializes in making fine kung fu needles, designed and produced a copper plate specifically for printing trademarks, with a white rabbit as the product symbol. This is the earliest and first trademark discovered in my country and is now preserved in the Chinese History Museum.

Chinese trademarks go through a century of history

On November 23, 1904, the General Taxation Department of the Customs of the Qing government officially accepted trademark registration (i.e. registration) in Tianjin and Shanghai, which marked the Trademarks were officially implemented in China.

This is a historical node and a historical witness.

Long before the founding of New China, the Liberated Areas had begun to attach great importance to trademark work.

In June 1949, the North China People's Government under the leadership of the Communist Party promulgated the "North China District Trademark Registration Measures" and "Implementation Rules" shortly after its establishment.

On National Day one year later, the first issue of the "Trademark Gazette" of the People's Republic of China was published. The full text published the first trademark regulations of the People's Republic of China "Trademark Registration" promulgated by the Government Affairs Council of the Central People's Government on July 28, 1950. Interim Regulations" and promulgated the first batch of registered trademarks after the founding of the People's Republic of China.

No. 00001, "Sea King" hair oil registered by a cosmetics company in Tianjin.

On August 23, 1982, the 24th Session of the Standing Committee of the Fifth National People's Congress passed the "Trademark Law of the People's Republic of China"; on February 22, 1993, the Seventh Session The Decision on Amending the Trademark Law of the People's Republic of China and the People's Republic of China at the 30th Session of the Standing Committee of the National People's Congress was revised for the first time; the second session of the Standing Committee of the Ninth National People's Congress on October 27, 2001 The 14th Session of the "Decision on Amending the Trademark Law of the People's Republic of China" was revised for the second time)