Legal analysis: Rights content of trademark law:

1. Trademark exclusive rights: refers to the trademark owner’s exclusive use of the approved and registered trademark on the approved goods, and obtains legal rights to interests.

2. Trademark licensing right: refers to the right of the trademark owner to license others to use its registered trademark in accordance with legal provisions.

3. Trademark transfer right: refers to the right of a trademark registrant to transfer its registered trademark to others in accordance with legal provisions.

4. Trademark renewal right: When the protection period of the trademark right expires, the trademark owner has the right to extend the validity period of his registered trademark in accordance with legal procedures.

5. Trademark prohibition right: refers to the right enjoyed by a trademark registrant to prohibit others from using a trademark that is confused with its registered trademark without authorization.

Legal basis: Article 18 of the Trademark Law of the People's Republic of China. You can apply for trademark registration or handle other trademark matters by yourself, or you can entrust a trademark agency established in accordance with the law to handle it. When foreigners or foreign enterprises apply for trademark registration and handle other trademark matters in China, they should entrust a trademark agency established in accordance with the law to handle it.