As one of the important forms of beer commercial packaging, the design of beer bottles not only needs to attract consumers' attention, highlight category characteristics, but also needs to consider product protection and safety. The following are the main requirements for beer bottle packaging design summarized by Zhonghui Design:

Safety: Because beer bottles often contain high alcohol, the packaging design must ensure that the bottles are strong enough to prevent beer from being broken or leaked during transportation and storage.

bottle design: the industry determines that users pay great attention to aesthetic feeling and creativity, and accordingly, they should choose a suitable bottle shape. The common bottle shapes are roughly divided into twist-mouth bottle body, semi-straight cylinder bottle body, wavy bottle body, satisfying functional intimacy and helping users to grab easily, and so on.

copyright recognition: the pattern and text of the bottle must be legible, so that consumers can quickly find their favorite brands, and spread them visually through recognition and increase the repurchase rate.

sustainable development: nowadays, environmental protection and energy saving are strongly advocated. Therefore, good beer bottle packaging should not only meet the needs of consumers, but also meet environmental protection standards. Choose recyclable materials and processes with low energy consumption to reduce the environmental impact of the production process.

bottle cap design: it is connected with the bottle shape of beer bottle, the caliber, size and material are stable to avoid fluid loss, and it is easy to untie and seal to provide convenient use experience.

physical characteristics: the shelf life of the product also needs to be considered, so it is generally necessary to fully understand the physical characteristics, such as preventing ultraviolet exposure, controlling temperature, preventing oxidation, etc., to ensure that the quality and flavor of beer are protected for a long time.

safety label: finally, the words such as food safety, warning information and precautions are marked on the bottle body printing to help customers more easily identify their choice behavior and important and necessary information in the packaging.

in a word, to achieve a good beer bottle packaging design, it needs to be both beautiful, practical and practical, meet the user's taste and immersive experience expectations, and at the same time, the design should fully conform to the strategic development concept of the enterprise and achieve the necessary goals.

original packaging design works of Zhonghui Design

The above are the design solutions of Zhonghui, a professional packaging design company. I have accumulated many design cases with many years of experience in the design industry, hoping to help you.