Once a trademark is successfully registered and a registration certificate is obtained, the person or company that registered the trademark will begin to enjoy the exclusive rights to the trademark. Trademarks are mainly created to better distinguish products from products, services from services, and to protect the company's brand products and services. The exclusive rights of trademarks include the following:

1. The right to use trademarks, that is, the registrant has the right to use the trademark within the scope of use of the registered trademark.

2. Trademark licensing rights. Trademark registrants can license their trademarks to others within a certain range and charge a certain fee.

3. Trademark exclusivity. A trademark registrant has exclusive rights to its registered trademark. No other person may use a trademark that is identical or similar to the registered trademark on the same or similar goods or services without authorization.

4. The right to prohibit trademarks is to protect products and services and prevent others from using or registering similar trademarks without authorization.

5. Trademark investment rights, transfer rights and inheritance rights. The trademark itself is an intangible asset. Trademark investment, trademark transfer, etc. can be carried out. As long as the trademark is normal and valid, it is of great value.

The rights owned by trademark holders include the right to use, the right to license, the right to exclusive use, the right to prohibit, as well as the rights to trademark transfer, trademark investment, etc. Trademarks are the embodiment of the brand value of an enterprise and are intangible assets.