In the past 20 years of vigorous development of China's automobile industry, various "global cars" under multinational brands have always been able to easily conquer the Chinese market. Whether it is the affordable Volkswagen Golf, Toyota Corolla, or the more high-end Honda Accord or BMW 3 Series, the overseas market performance of these "global cars" has a subtle impact on the consumer psychology of Chinese users, and many consumers even think that " "Global Car" is the product closest to the quality of overseas markets, so it is highly sought after. ?From a certain perspective, consumers’ choices are justified. “Global cars” have indeed experienced more market tests and more tests of climate, road and use conditions. In terms of maturity and reliability, Sexually superior. Although Chinese brands have repeatedly launched various "magic cars", the halo of the "magic cars" is still limited by relying solely on the domestic market. ?Today, a "global car" has also been born among Chinese brands. On the one hand, it is making a big splash in the domestic 70,000-class SUV market. On the other hand, it is also sold to many overseas markets, playing the role of a dark horse. , this Chinese original global car is Baojun 530.
Since its launch in 2018, the cumulative sales of Baojun 530 have exceeded 170,000 units. In overseas markets, "Baojun 530" leads a similarly exciting life at a price that is "unfamiliar" to Chinese consumers.
In the South American and Thai markets, Baojun 530 is sold as Chevrolet Captive. The Chevrolet Captive is produced by the Indonesian branch of SAIC-GM-Wuling and is exported to Thailand. The price ranges from 999,000 to 1.19 million baht (approximately RMB 234,000 to 281,000 yuan). The starting price of the Honda Civic in Thailand is only It’s 874,000 baht. In the Indonesian market, Baojun 530, as the Wuling ALMAZ, sells for 318.8 million to 338.8 million Indonesian rupiah (approximately RMB 160,000 to 171,000 yuan). It is very popular in Indonesia and directly shakes the status of the local Honda CR-V. In the Indian market, the Baojun 530 is sold under the MG trademark and is called the MG HECTOR. Since its launch on June 27, it has received nearly 28,000 orders in less than two months. The short supply has caused the official to close the car ordering channel. Obviously, the Baojun 530, which is familiar to Chinese consumers, has quietly shone in overseas markets as China's original global car. Although it cannot be compared with the Volkswagen Golf and Toyota Corolla, it has the halo of China's "magic car" The beginning of outward illumination. ?On October 18, the 2020 Baojun 530 was officially launched. The new car has undergone a series of comprehensive upgrades based on the old model, while the price still maintains a people-friendly attitude of 77,800-99,800 yuan. I believe consumers in overseas markets will see this. The scene will definitely make you jealous.
The front face of the new Baojun 530 still has a split headlight design. On the one hand, this design allows people to identify their car from a hundred meters away. On the other hand, this unique personality also Catering to the current global aesthetic trends is the starting point for it to become a global car. Different from the old model, the new car has undergone micro-shaping on the original basis. The front face adopts a new dot matrix star grille, coupled with continuous LED "Future Eyes" daytime running lights, the front face shape is more prominent. Avant-garde and science fiction.
The three characteristic lines on the side of the car are parallel to each other, making the whole body more stable and tough. It also effectively ensures the maximum space in the car, and space is precisely one of the trump cards of Baojun 530.
If you analyze the reasons why Baojun 530 is popular in the Chinese market, in addition to its affordable price and complete configuration, space must be one of the key points to be analyzed. The wheelbase of the 2020 Baojun 530 reaches 2750mm, which is a leapfrog. At the same time, a 6-seater layout has been added, providing three layouts of 5/6/7 seats to meet the car purchasing needs of different users. Among them, the newly added 6-seater model in 2020 is obviously the one that attracts the most attention.
?Since 2017, MPVs or SUVs with 6-seat layout have gradually become popular in the domestic market. 6-seaters can not only meet the car needs of "second-child families", but also enjoy the six-year exemption from online inspection for new cars. Policy, the two independent seats in the second row also have a higher utilization rate in daily use. ?However, Baojun 530 did not pay attention to this trend when it was first launched, which somewhat missed business opportunities. Therefore, the 6-seater model launched in 2020 was quickly added to meet customer needs.
The second-row seats of the 2020 Baojun 530 adopt an independent armrest design to ensure the comfort of second-row passengers, and the distance between adjacent seats reaches 160mm, allowing third-row passengers to enter and exit. freely. At the same time, the front and rear sliding distance of the second row seats can be up to 130mm, allowing for flexible adjustment of the seating space. The seats in the car adopt a dual-hardness design, with deep cushions and good overall wrapping, making it less likely to cause fatigue after long-term riding.
Of course, in addition to the 6-seater version, other models of the 2020 Baojun 530 also perform well enough in space. For example, the effective legroom of the second-row seats in the 5-seater version is as high as 0.979m, with the largest seat spacing in its class, and the second-row floor is flat, ensuring the riding comfort of the passengers in the middle rear row.
The 7-seater model is equipped with a one-touch folding function above the second row of seats to allow passengers to enter and exit the third row freely. At the same time, in terms of safety, the new car is equipped with a seat entry and exit locking function. The seat backrest will automatically lock after being folded forward to prevent passengers from being accidentally pinched when getting in or out of the car. ?The three versions of 5/6/7 seats are launched together, which can not only meet the different needs of consumers, but also widen the distance between the product selling points and similar competitors such as Haval H6, Trumpchi GS4 and Geely Vision. .
In terms of storage capacity, the 2020 Baojun 530 also has leapfrog performance. The second and third row seats can be folded down. When folded down, they can form a flat space with a depth of 1.8m and a volume of 1065L. Not to mention daily use, even helping to move a house is easy. loose.
The 2020 Baojun 530 has 21 storage spaces, and the front and rear three rows are designed with 5V/2A USB interfaces, so that passengers in the car can have sufficient storage during long journeys. There is plenty of storage space, and there is no need to worry about the phone running out of battery. These also reflect the carefulness and humanity of Baojun 530, a "global car".
The most impressive thing inside the 2020 Baojun 530 must be the 10.4-inch vertical large screen. Its resolution is 960*1280, and the display is delicate, even comparable to some mainstream cell phone. Paired with a full LCD instrument panel, it creates a pretty good sense of technology.
In modern life, mobile phones have become an important tool that everyone cannot live without. Similarly, now "global cars" must have a convenient, practical and intelligent car operating system. The intelligent networking system equipped with the 2020 Baojun 530 can realize functions such as real-time traffic navigation, voice control of the car, remote control and online entertainment, and also supports OTA remote upgrades. At the same time, it can also be connected to the mobile phone, making the operation of the car as convenient as using the mobile phone.
The 2020 Baojun 530 is equipped with a 1.5T turbocharged engine with a maximum power of 108kW and a peak torque of 250N·m at 2200-3400 rpm, meeting the National VI emission standards. From the perspective of power parameters, this 1.5T engine can even be compared with some mainstream 2.4L self-priming engines on the market. In actual driving, even if it is fully loaded, it is still easily powered and can fully meet daily needs.
The 2020 Baojun 530 uses a simulated 8-speed CVT transmission, with economic, sports, and manual driving mode options, which can provide driving pleasure without slacking off in fuel saving and economy. The speed ratio range of this CVT transmission reaches an industry-leading 7.0, so the comprehensive fuel consumption per 100 kilometers of Baojun 530 is only 7.5L/100km.
Whether it is a Golf, Corolla, or Accord, reliable quality must be the basis for these products to become global cars.
As China's original global car, Baojun 530 also relies on quality to move towards the international stage. Baojun 530 uses core components provided by world-class suppliers, such as United Electronics TCU with self-learning function, Valeo hydraulic torque converter, BorgWarner DNR friction discs, etc. These spare parts suppliers serving first-tier brands are also The excellent quality of Baojun 530 is guaranteed from all aspects.
In fact, whether it is the popularity of Baojun 530 in the domestic market or its various successful explorations in overseas markets, on the one hand it reflects the improvement of the level of China's automobile industry and is the inevitable result of healthy competition among Chinese manufacturers. On the one hand, it also confirms the excellent quality of Baojun 530. From design, function, to performance and reliability, it has been able to meet the different stringent requirements of various countries and regions and stand out.
But on the other hand, we must also admit that compared with those "global cars" whose products have been iterated for several generations and have lasted for decades, the influence of the Chinese version of global cars is still limited. At present, there are more The role of China is only the starting point for the development of globalization, and the real market center of gravity still cannot be separated from the domestic market. Now that the 2020 Baojun 530 is on the market, the price of 77,800-99,800 yuan is still affordable. It has also achieved the position of being a benchmark in the market segment in terms of interior space, humanized design, technological configuration, and exterior design. Can it continue? Impressing Chinese consumers and truly reaching the altar is a key test for Baojun 530, a "global car".