Advertising design is a relatively difficult major. In the modern advertising design process, creative thinking is the soul of advertising design. The following is a summary of the personal work of advertising designers that I have compiled for you. You are welcome to read it! Personal work summary of advertising designers (1)
The new year has begun again. As we look forward to the future, it is necessary to review the work of the past year and summarize the past experiences and lessons. Stay tuned for improvements in the new year.
Looking back on the past year, we have achieved satisfactory results at work. It involves different types of offset printing, plate making, printing, album display, etc. There are design shirt packaging boxes, foreign trade commodity packaging boxes, and carton packaging; there are admissions brochures, posters, leaflets, various certificates, cards, rules and regulations, etc. that are required for enrollment in each quarter by the academic affairs department; there are also things that the technical department is responsible for The overall image planning, design style finalization, specific design and irregular revision and update work of the college website; there are also templates, columns and various titles of courseware for various subjects currently being developed by the development center; there are also a large number of image scanning and processing. Therefore, there must be no carelessness. Without careful inspection, mistakes may occur, which will directly affect the overall external image of our company and cause direct economic losses. It can be said that wherever the overall image of our online college needs to be highlighted, art editors need to be involved.
1. Shortcomings in work:
1. The design vision is not high and can only be limited to current things. I can't handle the details well. After the picture is finished, it will be rough and not beautiful enough. I can't know how to retouch it well.
2. Unable to skillfully grasp the contact points among elements. Each element in the picture is isolated, affecting the coordination of the overall picture.
3. I am not proficient enough in using software. I can only master PS and corelDRAW proficiently at present. I can only say that I can use other software such as Ai. Although my current work does not require high software other than PS. But in the future, if the company wants to move towards a high-level design company, it will require a lot of software mastery.
4. No planning. There is no clarity and compulsion about what to do or not to do. Time is always wasted in hesitation. Sometimes there are omissions in the work due to lack of reasonable arrangements. More importantly, every day goes by in a busy manner but without high efficiency. .
2. Things that must be improved next year:
1. In terms of design style, I have changed from the personal style and simple style that I preferred in the past to a diversified style, integrating a variety of designs Elements are combined with public preferences to make plans.
2. There is no end to learning, the development of the times is changing rapidly, and the knowledge of various disciplines is changing with each passing day. I will work tirelessly to learn all kinds of design-related knowledge and use it to guide practice and be bold in creativity!
3. "Proficiency comes from diligence but waste comes from play". In the future work, we will continue to learn business knowledge and continuously improve our various skills by watching more, learning more and practicing more.
4. Continuously exercise your courage and perseverance, be very careful at work and in life, improve your ability to solve practical problems, and slowly overcome impatience during the work process, and cannot act recklessly , treat every work instruction actively, enthusiastically and meticulously.
3. Summary:
Many times, daily work is trivial. Only when we find fun in it can we not feel bored; many times when we are just inspired to design Sometimes, other work will suddenly be assigned. Only by adjusting our mentality and arranging our work in an overall manner will we not be in a hurry and take the overall situation into consideration. Only in this way can you not feel bored or incompetent in your work, and can you maintain full energy to work.
Design work is a purgatory of pain and joy. Whenever I face a major design task, I am full of pressure. I start to collect various materials (including text and pictures), and then look for design inspiration, meditate, and I was anxious, and after suffering so much, I felt relieved when I finally came up with a satisfactory idea. Whenever after hard work, the results of your labor are recognized by everyone, it is the greatest happiness at work! Full of pleasure.
Of course, the pain and happiness at work first require a firm political belief and stance, abiding by laws and regulations, and a strong sense of responsibility and dedication to work.
Because I love my job, I am proficient in the professional knowledge and business skills of this position, familiar with relevant industry regulations, and pay attention to the development trends of the industry. Always maintain a strong sense of innovation.
Steel discipline heralds extraordinary achievements, abiding by rules and regulations, sticking to one's job, taking the initiative to devote oneself to one's work with high enthusiasm, working overtime without any complaints. Understand your job well, perform your job responsibilities well, and be able to complete your job with high quality and efficiency. Personal work summary of advertising designers (2)
Recently we have studied advertising design under the guidance of Professor xxx. This is a summary and application of the courses we have learned before, and it is also a self-exercise Opportunities for self-learning.
Before doing my own advertising design, I collected a lot of successful advertising designs. While admiring them, I also deeply felt my own shortcomings. Advertising design is a design made for the purpose of enhancing sales. That is to say, it is based on advertising and design, instead of advertising products, brands, activities, etc. Its value lies in converting the functional characteristics of the product carrier into visual factors in a certain way, making it more intuitive for consumers.
The comprehensive advertising screen design using standard colors can give the public a consistent and unified feeling about the company or product, and has a significant effect on strengthening and spreading the company's identity. The earliest advertising design should be the small bulletin board of an early newspaper, which was in the form of graphic design. Then radio appeared, so there were audio advertisements that can still be heard today. Then in the television era, advertising design became involved in movies and dramas, and became more specialized.
From the perspective of graphic design, advertising design can be divided into two parts: verbal text and non-verbal text. The verbal text part includes the advertisement title, the main text of the advertisement, as well as the trademark and company name, etc.; the non-verbal text part includes the advertising concept, advertising image and foil elements, etc. Advertising design is the creative combination of the above elements to make it a complete advertising work. The five major elements of advertising design include: advertising theme, advertising concept, advertising text, advertising image, and foil elements.
The most important aspect of advertising creation, and the one that will affect the final communication effect, is the creative aspect of advertising. It is the beginning of an advertising creation and determines the selection of other factors in the advertising. Although advertising creativity needs to consider many comprehensive factors, it also has many important characteristics of general creative thinking, such as: it also requires divergent thinking, and this kind of thinking occupies an extremely important position in creativity. In real life, a good idea can create a classic advertisement, which can bring huge economic benefits to businesses. Therefore, it is very necessary to explore and study advertising creativity.
Today, when the concept of social marketing has been formed, the products provided by enterprises cannot only meet the temporary needs of some consumers, but should consider the long-term interests of consumers and the overall interests of society. Advertising creativity must also match this. Therefore, focusing on shaping long-term interests and goals, and reflecting a sincere concern for society in content will be the right direction for modern advertising creativity. Advertising designer’s personal work summary (3)
The year 20xx has passed in a blink of an eye, and I have gained a lot during my time working in the advertising department. There is the joy of fruitful results, of living in harmony with colleagues and happily working every day, but also of melancholy when encountering difficulties and setbacks. Generally speaking, under the leadership of the manager and with the strong assistance of all colleagues, 20xx has successfully completed the work tasks, and his graphic design ability has also been rapidly improved, and he has matured a lot.
On x month xx, 20xx, it was the first day I reported to the company. My position is graphic design, and my scope of work is responsible for the company's in-store activities and other work. Produce some single pages, posters, renderings, etc. and some simple installation work. All the work may seem complicated and vary in size, but they all have the same characteristic, which is to display the company's external image, product promotion, and market development everywhere. Therefore, there must be no carelessness. Without careful inspection, mistakes may occur, which will directly affect the company's overall external image and cause indirect economic losses to the company.
From entering the company to now, I have a deeper understanding of the company’s work processes and methods. During the design process, I discovered many shortcomings of my own, especially in the design plan. grasp and lack of basic theoretical understanding. Design is different from art because design must be both aesthetic and practical, imaginative, and people-oriented. During the design process, I understood the concept that design is not finished. Design requires excellence, constant self-improvement, and challenges.
Design work is a purgatory of pain and joy. Whenever I face a major design task, I am full of pressure. I start to collect various materials (including text and pictures), and then look for design inspiration, meditate, and I was anxious, and after suffering so much, I felt relieved when I finally came up with a satisfactory idea. Whenever after hard work, the results of your labor are recognized by everyone, it is the joy of work! Full of pleasure.
In the past year, under the guidance of Manager Ye and Du Yun, I have a different view of design. I began to have my own ideas and know how to think about these issues. From my ignorance of design, I now have confidence in my work. I am really grateful to the company for giving me this platform. I am also grateful to the company leaders for their training and care. I have learned a lot, and I have learned a lot from Mr. Li. To the constant innovation and change of things, these are things I have never been exposed to before.
Overall, the past year has been an intense, busy, and fulfilling year. Ability comes from practice, and practice tests ability, but continuous learning and practice are also required to make one's profession further.