The compensation for the trademark apology is so low. In fact, it is not 10,000 yuan. It is just a compensation that was reduced to 10,000 yuan after mediation. It must have started at more than 100,000 yuan before. It was just that after private mediation between the two families, they received a compensation of 10,000 yuan.

In fact, in recent years, it is not just compensation for this kind of trademark theft. There are many infringements and the like that will be handled in court, and each time the compensation is usually hundreds of thousands or hundreds of thousands.

However, after the mediation between the two parties, the number will be reduced by about 2/3 than before, especially for some food stores where trademark theft has been a problem since last year. There are also some small shops and the like that, in order to expand their customer flow, they have to use some big companies or big brands. It’s either a logo or a trademark. For example, there was Jinyou Tiao before, which stole the imitation of Toutiao.

Also, Didi Daqiu also used the trademark and logo of Didi Online Car Hailing, so if everyone goes through this kind of court lawsuit. Then the parties and the legal person at the time knew that they were wrong and compensated a certain amount of economic losses. This matter will be left alone, but to be honest, if you are a brand, as a merchant or an enterprise, you must have certain legal knowledge. Especially when registering a trademark or a company name, you must go to the Industrial and Commercial Bureau to check if there is any duplicate or similar name to yours.

Because if there is a lot of trouble in the future, such as some infringement, there will be a search on Weibo by some pirates.

It may affect some of your company's operations, especially the image, which is very important.

So I would like to advise all business owners, when you start your own company or in the early stages of starting a business. You must pay attention to the maintenance of your company's logo and trademarks. You can also ask a relevant legal advisor or team of lawyers to conduct professional inquiries about the establishment.

Go to the Industrial and Commercial Bureau to register, etc., so as to avoid being involved in a lawsuit in the future. Not only will you have to face financial compensation, but you will also face some doubts from the society. In fact, the gain outweighs the loss. Although you make some money, if you still end up with a lawsuit, it is actually not worth it.

And for enterprises, this kind of operating cost is very not recommended and not cost-effective. After all, if the enterprise wants to develop in the long run, the overall image and reputation must be good.