English name: Levi's
Brand origin: United States
Product category: accessories, men's jeans, women's jeans
Levi Strauss immigrated from Germany to new york in 1847. In 1853, the Jew who was engaged in canvas business took advantage of the California gold rush to go to San Francisco. He made a batch of unsalable canvas into hundreds of pairs of trousers and took them to the gold mining site to sell them. Unexpectedly, they were very popular with gold diggers.
in p>1855, Strauss gave up canvas and made overalls with a strong and wear-resistant indigo denim, and reinforced the trouser pockets and seams with copper nails. This kind of sturdy and beautiful trousers was quickly favored by the market, and a large number of orders poured in. Strauss used his own name Levi's as a product brand and opened his first store in San Francisco.
in p>1873, Strauss obtained a registered patent for the trousers with the seam fixed by the striker. In 189, Levi's first coded jeans, and the world-famous 51 was its first jeans model. Since 1936, Levi's began to sew a small red flag with the words "LEVI'S" on the back pocket, which became its brand logo in the future. In 1954, Levi's jeans leather label stopped production and began to use paper labels. In 1974, the company began to produce washed jeans, and in 1986, it introduced jeans that had been worn and pierced in advance. 51 pants are the most classic, the oldest and best-selling jeans in Levi's jeans, and are the first choice for collectors. It is said that a pair of 51 jeans made between 1886 and 192 sold for a sky-high price of $25, in 1997. The 51 is simple in design, cut in the middle of a straight tube, button-shaped in design, and the hip circumference is not completely close to the body, so it is loose and comfortable to wear.
Levi's jeans are well-made, its buttons will never rust, and the stitches are very dense. As early as 1886, Levi's tied two trouser legs of a pair of jeans to two horses respectively, and drove the horses in the opposite direction, so as to prove that these pants can withstand extremely strong tearing. Since 1937, Levi's has introduced new products every year. While retaining the classic version and Levi's iconic red flag, the back leather (paper) tag, the double-row arc seam of the back trouser pocket and the copper striker, the washing effect of jeans changes with the trend every year.
after the second world war, Levi's jeans became popular all over the world. In the late 194s, the sales of this brand was only $8 million. By 1978, the sales had exceeded $2 billion, and its product line had also expanded to other garments besides jeans. In 198, Levi's sold the 5th pair of jeans. Levi's, as the "originator" of jeans, symbolizes the pioneering spirit of the western United States. After a century and a half of wind and rain, it has spread from the United States to the whole world and become a fashion acceptable to men, women and children all over the world. In recent 2 years, Levi Strauss, which produces Levi's clothing, has been a multinational enterprise active on the world stage. In 21, Levi's entered Chinese mainland and opened its first store in Shanghai.
Levi's Sr is one of the most famous names from the western United States. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss immigrated to new york from Germany at the age of 17 in 1847. He can hardly speak English at all. In his first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote towns and villages around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night. The news of the gold rush in California fascinated the young Strauss, who sailed to San Francisco in 1853. He brought several rolls of canvas for tents and vans to sell to the rapidly increasing residents. But he found that canvas has a better use, because an old gold digger said that he should sell trousers that can withstand the rough use of digging gold. So he sent the inexhaustible canvas to the tailor and ordered the first Levi\'s jeans. On that day, the legend of Levi\'sR Sr was born. People spread the word about this kind of tough jeans. Young Strauss soon opened his first shop in San Francisco. He produces many waist-high tights. Later, he gave up canvas and switched to denim, which is a strong cotton cloth woven in France with an unchangeable indigo dye. From 186 to 194, Strauss designed many improvements for originality, including rivets, arched double-horse leather tags and small flags in the back pocket. Today, these are world-famous authentic Levi\'s jeans signs. Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the west.
Today, jeans have become not only sexy clothes of all ages, but also "fashion" that can be worn at any time without feeling out of date. Among all the jeans brands in the world, Live\'s is like an evergreen tree for a hundred years. Since Levi Strauss, the founder of Levi's jeans, produced the first pair of jeans in 1873, it has been naturally associated with the gold rush in the United States, the cowboy in the west and the American army, and even became a part of American history. It is difficult for a clothing brand in the world to go through more than 1 years of ups and downs like Levi's, from one country to the whole world, its brand personality has always remained the same, and it has become the leading brand of fashion and jeans acceptable to all men, women and children in the world. This is a century myth created by Levi's brand.
after more than a century's hard work of five generations, Levi's brand, which has been registered in more than 16 countries around the world, has always represented originality, integrity and innovation. Its product quality is not only famous for its wear resistance and firmness, but also its brand advertising has won numerous awards and is praised by the world.
this corporate brand ranks 12nd in the 26 Top 5 World Brands list compiled by World Brand Lab.