CI: CORPORATE IMAGE Corporate Image
MI (idea identification) is the most important part in CI. It is the key to leading the entire CI design. As the main body of corporate culture, it It is the source of CI design. The cultural core of an enterprise is MI, which is the cohesion of corporate culture and spirit.
BI (Behavior Identification) is a dynamic identification form of CI. Its core lies in the promotion of CI concepts. It regards the behavior of internal organizational structures and employees as a symbol of concept dissemination. Through these dynamic Factors convey the corporate philosophy and shape the corporate image.
VI (Visual Identification) has the most communicative and infectious power in the CI system, is the easiest to be accepted by the public, and occupies a dominant position. VI is to effectively develop the basic elements of the corporate logo with strong policies and management systems to form the company's inherent visual image. It conveys the spirit and business philosophy through the unified design of visual symbols, and effectively promotes the company and its products. Visibility and image.
Extended information:
Corporate image can be established and adjusted through public relations activities. There are many factors that make up a corporate image, which can be expressed as:
1. Product image refers to the overall impression given by the product's quality, performance, price, design, appearance, name, trademark and packaging
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2. Employee image refers to the overall impression given to the outside public by the employee's service attitude, professional ethics, enterprising spirit, attire, appearance and other mental outlook.
3. Subjective image refers to the impression that business leaders imagine the outside public has on the company.
4. Self-expected image refers to the impression that internal members of the company, especially the company leaders, want the outside world to have about the company.
5. The actual image refers to the impression held by the outside world on the current situation of the company, which is the true image of the company.
6. Public relations image refers to the impression an enterprise leaves on the public about the enterprise itself through its efforts in public relations activities.
Reference: Baidu Encyclopedia-Corporate Image