Firstly, look at the logo. The outside of the genuine logo is blue. There is their English name Simmons inside. Secondly, it is recommended to go to a regular brand store to buy. This way, everything you buy is genuine. Thirdly, look at the authorization letter. Currently, there are only four companies in China. Do you have a letter of authorization? They are Haisimmons Mattress Furniture Sales Co., Ltd., Beijing Simmons Mattress Furniture Sales Co., Ltd., Shenzhen Simmons Mattress Furniture Sales Co., Ltd., and Simmons Mattress Furniture Suzhou Co., Ltd.