The pronunciation of L ex us is similar to the word "luxury" (Le xu) in English, which reminds people of the impression that the car is a luxury sedan. The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval pattern. The oval represents the earth, indicating that Lexus cars are spread all over the world. Now Lexus has been completely changed to Lexus in China.

The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

The letter L is surrounded by an ellipse. According to the official statement of Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches. In 1987, molly sanders, the head of molly design company (molly d es igns inc.), spent three months to exquisitely produce this unique oval and l, replacing the original most promising design The version? An l without a circle around it that looks like a seagull wing.

With the new brand slogan of "Lead the Unseen" and "Explore the Extraordinary", Lexus is committed to evolving into a more emotional lifestyle brand full of exciting experiences. In the new chapter of development, Lexus will work with consumers to perceive and enjoy heart-tugging and extremely extraordinary life experiences.

(Photo/Text/Photo: Zhu Xiang) @2019