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What is the role of trademark protection?

Legal analysis: The role of trademark protection is to protect the trademark use rights of trademark registrants and trademark use rights holders by law, to inform others not to use trademarks that are identical or similar to the trademark, and to pursue those who infringe other people's registrations Liabilities related to trademark violators. Ensure that consumers can distinguish different providers of goods or services through trademarks. At the same time, we will protect the legitimate rights and interests of consumers and businesses to the greatest extent possible.

Legal basis: Article 3 of the "Trademark Law of the People's Republic of China" A trademark approved and registered by the Trademark Office is a registered trademark, including commodity trademarks, service trademarks, collective trademarks, and certification marks; trademark registration Everyone has the exclusive right to use a trademark and is protected by law.

The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the goods or services. The origin, raw materials, manufacturing methods, quality or other signs of specific quality of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.