Many stores will use registered trademarks in their store names. This is the most intuitive publicity. However, because the number of stores is only increasing, many trademarks are actually duplicated. What should you do when you encounter duplicate trademarks?

If someone else’s store name has been approved by the Trademark Office, such a trademark has certain legal protection. Not only will there be no fear of similar trademarks appearing, but it may also directly lead to infringement. The other party can sue. For all infringements on registered trademarks of store names, the penalties for infringement will be determined based on the circumstances of the infringement and can be mediated through negotiation between the two parties.

If the two parties cannot reach a settlement after processing, the enterprise name registration authority will issue an "Enterprise Name Dispute Award". According to the requirements, within 30 days of receiving the award, the relevant enterprise should apply for name change registration. If the company fails to apply for a name change within the time limit or refuses to change its name, the enterprise name registration authority will replace its name with the company's unified social credit code in the national enterprise credit information publicity system and disclose it to the public.

So for a trademark, especially one used in a store, it needs to be named in a methodical way, and step by step is the best way. You can first name it from the perspective of products and services. From a product perspective, a common method is to highlight the characteristics of your own product. But remember not to describe its characteristics too obviously.

Choose names from a cultural perspective. When businesses name themselves, if they can inject specific cultural elements into it so that it has cultural connotation, they can improve their own grade and taste. From the perspective of the target market, after the store has positioned its own target market in advance, it can name it from the perspective of the target.

Of course, there is also the naming from the perspective of the place of origin. It is usually applied to specialties, or some kind of restaurant with unique charm, etc. When naming from the perspective of origin, it should be noted that the origin used is a well-known origin. Naming from the perspective of competition, the name of the store is a silent weapon in market competition. If you choose a good name, you can increase your competitiveness.

There are many things that need to be paid attention to when naming a trademark. Choose a good name and then register it with the Trademark Office. If the trademark is the first to have legal effect, there will be fewer disputes in the market.