1, merchants directly deduct 48 points for selling fake goods;
2. Merchants selling imported goods without customs declaration directly deduct 48 points;
3. The merchant directly deducts 48 points for a single false transaction;
4. 48 points will be deducted directly if the merchant provides false qualification certificate.
In other cases except the above, the merchant shall pay a penalty of 20,000 yuan to Tmall.
Extended data:
Article 41 Point and node handling:
( 1)? After some violations were established, Tmall deducted points from its members. The penalty points caused by serious violations (that is, Class B violations refer to acts that seriously undermine the operation order of Tmall platform or are suspected of violating national laws and regulations) and general violations (that is, Class A violations refer to violations other than serious violations) are accumulated and handled independently.
(2)? When reaching the node, Tmall platform takes corresponding node treatment measures for members:
Tmall takes the following measures to deal with members' general violations:
1、? Due to general violations, for every deduction of 12 points, the merchant shall pay Tmall a penalty of 10000 yuan;
2、? The merchant broke the contract because of the violation? And/or? In addition to the provisions of the preceding paragraph, it shall be dealt with according to the provisions of spamming information. If 24 points are deducted for two violations, the store will be supervised for 7 days. If the cumulative penalty for two violations reaches 36 points, the supervision store will be given 14 days; If 48 points are deducted for two violations, the store will be supervised for 28 days; If the accumulated points of two violations reach 60 points, the store will be supervised for 56 days;
3、? The rules for merchants to restrict marketing activities due to general violations shall be subject to the Basic Rules for Marketing Access of Tmall Merchants.
Tmall-handling rules and implementation rules for serious violations