a classification of welcome words
(1) Welcome words are divided into expressions. 1. On-site speech Welcome words
A welcome draft that is generally delivered orally by the welcome person at the welcome site when the welcomed person arrives.
2. Welcome speech published by newspapers and periodicals
This is a welcome draft published on newspapers and periodicals or public publications. It is usually published before and after the guests arrive.
(II) Welcome words are divided into public relations nature of social interaction
1. Welcome words of private interaction
Welcome words of private interaction are generally used in unofficial occasions such as large banquets, parties, tea parties, dances and seminars held by individuals. Usually before the official activities begin. Welcome words in private communication often have great immediacy and scene. 2. business welcome words
such welcome words are generally used in more solemn public affairs. There should be a decent written draft prepared in advance, and the wording requirements are more formal and strict than the welcome speech for private contacts.
2. Characteristics of welcome words
(1) Cheerfulness
There is an old saying in China that "it is a pleasure to have friends coming from afar", so welcome words should have a happy mood, and the words must be full of passion and show the sincerity of the speaker. Only in this way can guests feel at home and lay a good foundation for the successful holding of various activities in the next step. (2) Oral
Welcome words are meant to be expressed orally to the guests on the spot, so colloquialism is an inevitable requirement in the words of welcome words, and life-oriented language should be used in the wording, that is, concise and full of life interest. Spoken language will bring the host closer to the guests. III. Basic format and writing of welcome words
Welcome words generally consist of four parts: title, title, text and signature.
(1) Title
There are generally two ways to write a title.
one is named after the literary genre alone. Such as "Welcome Speech".
the other is composed of the activity content and the language name * * *. Such as "Welcome Speech at the Symposium of XXX".
(2) Address
Address requirements should be written in the box at the top of the car. Write down the name and address of the guests. Such as "Dear Ladies and Gentlemen" and "Dear colleagues in XX University".
(III) Text
Generally, the text of a welcome speech can be composed of three parts: the beginning, the middle and the end.
1. The beginning
The beginning should usually explain what kind of ceremony was held at the scene and who the speaker represented to welcome which guests.
We feel very honored to have the opportunity to get together with Mr. Smith this afternoon. Mr. Smith has been to our school many times. He is a teacher and academic elder who we are very familiar with. His academic achievements in literary theory have long enjoyed a good reputation in the world. This time, we are fortunate to invite Mr. Smith to give a lecture in our school again. I hope everyone will cherish this opportunity. First of all, on behalf of all the people attending the meeting today, let me extend a warm welcome and respect to the distinguished guests from afar.
Another example is the opening part of "Speech at the National College Enrollment Reform Seminar" made by Chen Aihua, Deputy Secretary of Wenzhou Municipal Committee on January 13th, 1998.
Leaders and comrades:
As the Year of the Ox is coming, and the Year of the Tiger is coming, the national seminar on enrollment reform in colleges and universities is held in our city. On behalf of the Wenzhou Municipal People's Government, I would like to extend a warm welcome to the leaders of the State Education Commission and the delegates!
2. In the middle section
In this section, it is generally necessary to elaborate and review the positions, viewpoints, goals and principles held by the two sides in the field of * * *, introduce the achievements of the guests in various aspects and their outstanding contributions in some aspects, and point out the practical and historical significance of the guests' visit or presence to increase the friendship and cooperation between the guests and the host. For example, the main part of the speech at the seminar on enrollment reform in colleges and universities across the country. Taking the opportunity of this meeting, I would like to briefly introduce the situation of Wenzhou to you. Wenzhou is located in the southeast coast of Zhejiang Province. It is the economic, cultural and transportation center of southern Zhejiang. It is one of the first 14 coastal open cities in China and one of the pilot cities for national reform. The city covers an area of 11,783 square kilometers and has a population of 7 million. It governs three districts, two cities and six counties. Since the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, we have combined the Party's reform and opening-up policy with Wenzhou's concrete reality, carried forward the spirit of "independent reform, taking risks at our own risk, striving for self-improvement and self-development", embarked on a path of socialist market economy development with Wenzhou's regional characteristics, and created a golden age for Wenzhou's development. From 1978 to 1997, the city's gross national product increased from 13? 3.1 billion yuan to 6 billion yuan, the total industrial output value from 11? 1.2 billion yuan to 12 billion yuan, fiscal revenue from 1? 3.5 billion yuan to 3.8? 7 million yuan, the per capita net income of farmers from 113? 5 yuan has increased to 3,7 yuan, and these major economic indicators have increased five to six times.
since the reform and opening up, Wenzhou's economic development has generally gone through three stages. The first stage is the initial stage of reform and opening-up, starting from family industry, developing various economic components and solving the problem of economic aggregate, forming a pattern of "small commodities and big market"; In the second stage, after the mid-198s, with capital, talents and technology as the link, the family industry was guided to joint-stock cooperation, and the joint-stock cooperative economy was vigorously developed, giving play to the effect of "small capital and big radiation". In the third stage, after 1992, the second venture with the overall improvement of economic quality as the core was launched, creating a trend of "small area and great development".
after 2 years of development, Wenzhou's regional economy has formed four distinctive features: first, the joint-stock cooperative economy has become the backbone of the national economy. Wenzhou was the first to establish a joint-stock cooperative enterprise in China. At present, the number of joint-stock cooperative enterprises in the city has reached 3? 6,, the annual output value accounts for about 7% of the city's total industrial output value, and it has become the backbone of our national economy. Second, the market mechanism has become the internal driving force for development. Wenzhou used the operation mode of market economy to develop its economy earlier, which promoted the development of commodity production of thousands of households and the formation of a number of national professional markets, making Wenzhou "small commodities and big markets" famous throughout the country. Third, social investment has become the main channel for raising funds for urban construction. We adhere to the principle of "people's cities are built by people", engage in urban construction with reform ideas and methods, and embark on a new path of diversified fund raising, commercialization of facilities, commercialization of construction subjects and standardization of government behavior. Fourth, the rise of small towns has become the main support for economic growth. Since the reform and opening up, the number of small towns in rural areas has increased from 18 to 144, and a number of economies have emerged, such as Longgang Town, Qiaotou Town, the first button market in the East, Liushi Town, the first trademark city in China, Jiaojiang Town, the spark technology-intensive area, and Tangxia Town, the main production base of auto parts in China. At present, the population of towns accounts for more than 6% of the city, the industrial output value accounts for more than 8% of the city, and the total retail sales of social consumer goods accounts for more than 7% of the city. In recent years, 3 economically strong towns, accounting for 26% of the city's population, have achieved 67% of the city's rural economic aggregate.
3. Ending
Usually, we welcome the guests again at the end and express our good wishes for future cooperation. For example, at the end of "Speech at the National Symposium on Enrollment Reform in Colleges and Universities".
Leaders and comrades: This national seminar on enrollment reform in colleges and universities was held in Wenzhou, which is a great spur to the educational reform and development in our city. We should take advantage of the east wind of this meeting to seriously study the advanced experience in the brother areas. We also sincerely hope that all leaders and comrades will give more guidance and help to the education work in our city.
finally, I wish the meeting a complete success.
4. Signature
The signature of the welcome speech should be stamped with the name of the address unit, the identity and name of the speaker and the written date.
four points for attention in the writing of welcome words
Welcome words are used out of the need of etiquette, so we should pay great attention to politeness. Specifically, we should pay attention to the following points.
? Address with respect, sincere feelings, and be able to express your principled position more appropriately.
? Be careful in your wording, don't talk nonsense, and at the same time pay attention to respecting each other's customs and habits, and avoid each other's taboos to avoid misunderstanding.
? Language should be precise, warm, friendly, gentle and polite.
? Short and concise. The general welcome speech is a kind of courtesy diplomatic or public relations rhetoric, which should be short and pithy, rather than lengthy.