First of all, let me introduce the basic knowledge of trademarks to you.
I. Classification by trademark composition
1, word mark: refers to a trademark composed only of characters, including China Chinese characters and minority languages, foreign languages and Arabic numerals, or a trademark composed of various languages;
2. Graphic trademark: refers to a trademark composed only of graphics. This can be divided into:
(1) Mark trademark: refers to a trademark with simple symbols;
(2) Geometric graphic trademark: a trademark composed of abstract graphics;
(3) Natural graphic trademark: it is a graphic trademark that takes people, animals and plants, natural scenery and other natural objects as objects. Some are trademarks made of physical photos, and some are natural graphics that have been processed, refined, summarized and exaggerated;
3. Alphabetic trademark: refers to the smallest writing unit of pinyin characters or phonetic symbols, including trademarks composed of pinyin characters and foreign letters such as English letters and Latin letters;
4. Digital trademarks: trademarks consisting of Arabic numerals, Roman numerals or Chinese capital numerals;
5. Three-dimensional mark trademark: also known as three-dimensional mark, it is a trademark mark composed of three-dimensional marks of length, width and height. It is different from the trademark patterns we usually see on the plane, but appears in the form of three-dimensional substances, which may appear in the shape of goods or in the containers or other places of goods. This is a new content added in the newly revised Trademark Law of 200 1, which will make China's trademark protection system more perfect.
6. Color combination trademark: A color combination trademark refers to a trademark formed by arranging and combining two or more colors. A trademark composed of words, patterns and colors is not a color combination trademark, but a general combination trademark;
7. Combination trademark (1 ~ 6 or above): refers to a trademark composed of two or more components, also known as a composite trademark;
8. Audio trademark: A group of music composed of notes or a trademark that uses special sounds as goods or services is an audio trademark. For example, a record company in the United States uses 1 1 notes to form a group of music and records it at the beginning of the tapes they sell as a sign to identify their products. The company applied for registration to protect the exclusive rights of its stereo and prevent others from using and copying it. At present, audio trademarks are only recognized in a few countries such as the United States. Can not be registered as a trademark in China;
9. Smell trademark: Smell trademark is a trademark that distinguishes different goods and services with a special smell. At present, this trademark is only recognized as a trademark in some countries. Can not be registered as a trademark in China;
2. Classification by trademark users
1, trade mark
Commodity trademark is the symbol of commodity and the most basic form of trademark. Trademarks usually refer to commodity trademarks. Among them, commodity trademarks can be divided into industrial trademarks of commodity producers and commercial trademarks of commodity sellers;
(1) Industrial trademark: Also known as manufacturing trademark, industrial trademark and production trademark, it refers to the trademark that clearly indicates the producer of goods and is the main use form of enterprises. This kind of trademark has the same meaning as "manufacturer's name", which makes the goods produced by commodity producers bear the producer's mark, thus distinguishing them from other producers and conveying the information and sources contained by some commodity producers to consumers. Trademark manufacturing is the most common in China;
(2) Commercial trademarks: also known as sales trademarks and sales trademarks, refer to the trademarks used by sellers (operators) to sell goods. The focus of such trademarks is to promote the logo of commodity sellers, not the logo of commodity producers. It is often some commercial enterprises with high reputation and strong strength that use this trademark. They guarantee the credibility of consumers by authorizing the production of goods with their own trademarks.
2. Service marks
Service marks refer to marks used to distinguish them from other similar services, such as those used by aviation, tour guides, insurance and finance, posts and telecommunications, restaurants, television stations and other units. Issues related to service trademarks ...
3. Collective trademarks
It refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities to show the membership of users in the organization;
4, ownerless trademark
For some reason, the trademark registrant no longer exists, and the trademark is ownerless.
Third, according to the use of trademarks.
1, trade mark
It refers to a trademark in which producers or business operators use a specific logo or enterprise name on the goods they manufacture or operate. Some people call this logo "factory logo", "store logo" or "company logo".
2. Certification trademark
Refers to the marks controlled by organizations with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services; Such as: green food logo, leather logo, pure wool logo, electrician logo, etc.
3. Grade trademarks
Grade refers to the same trademark or different trademarks used on goods of different quality, specifications and grades. Some of these trademarks have the same names, but the graphics or text fonts are different. Some graphics are the same, but in order to distinguish the quality of different goods, different colors, different papers, different printing techniques or other signs are used to distinguish them, while others are distinguished by different brand names or graphics. For example, Shenyang brewery uses different trademarks to distinguish grades, so it is called grade trademark;
4. Combined trademarks
Combination trademarks refer to several trademarks used to distinguish similar goods because of different varieties, specifications, grades and prices, and these trademarks are applied for registration as a group at one time. There are similarities between collective trademarks and grade trademarks;
5. Family trademarks
Family trademark is a trademark based on a certain trademark, combined with various words or graphics, used on various commodities of the same enterprise, also known as "derivative trademark". For example, Kodak Company of the United States created and derived trademarks such as KOBACHROME, KOBAGRAPH and KOBASCOPE based on KOBAK trademark, which belong to family trademarks;
6. Alternate trademarks
Standby trademarks, also known as storage trademarks, refer to the simultaneous or separate registration of several trademarks on the same or similar goods, which may not be used immediately after registration, but stored first and then used when necessary. From the perspective of trademark strategy, there are three main considerations for registering standby trademarks: first, although a commodity has not been put into production, once it is put into production, it can be used in time without affecting product sales; Second, in order to ensure the reputation of brand-name trademarks, once the quality of goods fails to meet the requirements for some reason, they can be temporarily replaced by standby trademarks (so-called sub-standards); Third, if the brand is smashed, the spare trademark can be replaced in time;
7. defensive trade mark
Defensive trademark refers to the owner of a well-known trademark who registers his trademark separately on non-similar goods in order to prevent others from using his trademark on different kinds of goods. This kind of trademark is called defensive trademark. China's current trademark law does not clearly stipulate such trademarks. According to international practice, such trademarks are generally difficult to register. However, once registered, it will not be revoked by the State Trademark Office because it is idle.
8. Joint trademark
A joint trademark refers to a number of identical or similar trademarks registered by the same trademark owner on the same or similar goods, some of which are similar in words and some in graphics. These trademarks are called joint trademarks. This kind of similar trademark shall not be used after registration, and its purpose is to prevent others from counterfeiting or registering, so as to protect their own trademarks more effectively. A joint trademark is based on one of the trademarks and is called the main trademark, also known as the original trademark. Because of the particularity of the function and function of joint trademarks, one of the trademarks is idle and will not be revoked by the State Trademark Office. As the overall function of the joint trademark is similar, the joint trademark shall not be used or transferred across categories.
9. Advertising trademarks
Advertising trademark is a trademark specially used for advertising;
Four, according to the degree of trademark reputation classification
1, common trademark
In general, most trademarks that are not protected by special laws are used;
2. Well-known trademarks
A well-known trademark in a small geographical area (such as a prefecture-level area). It is only a compliment to some trademarks that often appear in China, but it is often used in the selection of honorary trademarks at the prefecture, city and county levels in China, and also often appears in local legislation or local administrative legislation;
3. Famous trademarks
Refers to a well-known trademark in a geographical area (such as a provincial area). It is not a special term in the world, but it is often used in the selection of honorary trademarks at the provincial and municipal levels in China, and it also often appears in local legislation or local administrative legislation;
4. Well-known trademarks
It refers to a trademark that enjoys a high reputation in a large geographical scope (such as national and international), is widely known by the relevant public, has a good quality reputation and enjoys special legal protection.
5. Whether the trademark is registered or not.
1, registered trademark
Refers to a trademark registered with the State Trademark Office in accordance with legal procedures and approved for registration after examination;
2. Unregistered trademarks
A trademark used on goods or services without trademark registration is an unregistered trademark.
Six, according to the meaning of the trademark classification
1, a meaningful trademark
A meaningful trademark refers to a trademark whose words, figures or their combinations express and imply a certain meaning or thing, which is called a meaningful trademark. If its text has a certain meaning, it can also be called an implied trademark; If its graphics are descriptive, it can also be called a trademark.
2. Meaningless trademarks
Meaningless trademark refers to the mark that the words, graphics or their combinations that constitute a trademark do not directly express any substantive content. Characters, including Chinese, foreign languages, China minority languages, Chinese phonetic alphabet, etc. ; Graphics refer to abstract patterns such as patterns or geometric figures that do not express any objective things.
Now tell you the basic steps of trademark registration.
I. Documents required for trademark registration
1. Name of legal person: copy of business license, clear trademark logo, application and power of attorney.
2. Personal name: copy of ID card, copy of business license of individual industrial and commercial households, clear trademark logo, application form and power of attorney.
Second, the procedure of trademark registration
The procedure of applying for trademark registration is divided into two steps.
Step 1: Inquire. Inquire before the note to improve the success rate of trademark registration. Submit the trademark name and the protected product or service, and issue an inquiry and analysis report in 15 minutes.
Step 2: Apply for registration.
① Registration stage: you can register on the day of signing the contract;
(2) Formal acceptance and examination stage: Formal examination passes the substantive examination of the acceptance notice issued by the Trademark Office;
(3) Announcement registration stage: the substantive examination passed the preliminary examination announcement and registration announcement, and the Trademark Office issued a registration certificate.
You can register on the day you sign the contract. Because China's trademark registration is based on the principle of applying first (please apply for the trademark as soon as possible and keep it confidential to avoid being registered by others), the establishment of the application date is very important for the success of trademark registration. If someone else applies one day earlier, your creativity or the huge investment in the brand in the early stage will be in vain.
Third, the time of trademark registration
1, and the Trademark Office issues the acceptance notice about 1 month;
2. The announcement period of preliminary examination is 3 months;
3. It takes about 24 months to complete the trademark registration;
Our company will inform customers of the latest progress of trademark application every three months;
5. Except for the statutory time limit of the preliminary examination announcement period of 3 months, all other times are estimated time, because the law does not clearly stipulate the completion time of trademark examination, and ultimately the completion time of trademark office shall prevail.
Four. Required expenses
Trademark registration fee is divided into two parts: inquiry fee (if necessary) and registration fee.
① Inquiry fee: Chinese inquiry 120.00 yuan; English query 200.00 yuan; Graphic query is 300.00 yuan. In addition to graphics, you can check it for free on China Trademark Online.
(2) Registration fee: official fee 1000.00 yuan/piece, agency fee 800.00 yuan/piece, total: 1800.00 yuan/piece (no need to pay any fees within ten years).
Ok, I hope I can help you.