The first logo of the iPhone was designed by RonWayne and Yanov, creative director of McKenna, into the shape we see today, and they have been working on the design ever since.

In fact, at the beginning, the logo of "Apple" had a certain connection with Apple, but it was not as close and direct as it is now. Even after several changes, today's logo can still be regarded as a classic.

when apple was founded in p>1976, its first logo was designed by RonWayne, one of its founders. Wayne designed the Apple logo as a plaque depicting Newton reading and meditating alone under the apple tree.

Its design was inspired by Newton's law of gravity when he was thinking under the apple tree, which indicates that Apple will follow Newton's technological innovation. The edge of this plaque is engraved with the English poet William? A poem by Wordsworth, surrounded by a ribbon of Apple logo.

Extended materials:

Wayne's trademark has rich meanings, but its problem is that it is too complicated to remember. It is hard to imagine that the perfectionist Jobs would tolerate such a logo appearing on his products for a whole year.

In p>1977, when Jobs finally decided to redesign the logo, he turned to McKenna Advertising Company, also located in California. Robert Yanov, creative director of McKenna, is a senior designer of several technology companies. It is not surprising that he was chosen by Jobs to design Apple's new logo.

At the beginning of the work, Yanov tried to come up with an idea, but Jobs caught his eye and asked Yanov to draw the exact shape. After taking the lead, Yanov finished the design quickly. He drew an apple. But Jobs was not satisfied. He wants to have a gap in the logo of the apple so that it looks more like an apple than a cherry.

Yanov adjusted the logo as required, and an "apple with a bite" appeared. In the later optimization, Janoff also removed the dark shadow on the logo surface and adjusted the external curve. Finally, a complete apple logo outline was born and is still in use today.