As of January 19, 2020, Haier’s brands include: Haier, Commander, Casarte, Akoya, and Fisher & Paykel. The following is an introduction to Haier’s brands:

1. Haier:

Haier is the main home appliance brand under the Haier Group. It adheres to the enterprising Haier culture and brand positioning with green concepts. It ranks first in the Ministry of Industry and Information Technology's dual-span industrial Internet platform, and is designated by the three major international standards organizations, ISO, IEEE, and IEC, to take the lead in formulating international standards for mass customization models.

2. Tongshuai:

Tongshuai is a customized home appliance brand launched by Haier Group in the context of the Internet era. The target group is mainly young consumer groups who advocate individuality, fashion and simple lifestyle.

3. Casarte:

Casarte is a high-end home appliance brand of Haier Group. The name Casarte is inspired by Italy, and the brand is positioned as creative home appliances and stylish life.

4. Akoya:

Acoya comes from Italian and its original meaning is water. Yakoya was born in Shiga Prefecture on the shores of Lake Biwa. It is a high-end home appliance brand in the Japanese market of Haier Group. Relying on the glorious history of Sanyo Electric washing machine business for more than 50 years, the brand connotation is to pursue the ultimate value.

5. Fisher & Paykel:

Fisher & Paykel is New Zealand’s national treasure electrical appliance brand, the world’s top kitchen appliance brand, and a world-famous luxury brand. Today, Fisher & Paykel has 80 With a history of more than 10 years, since its establishment, it has emphasized paying attention to user experience and pursuing excellent design.

Baidu Encyclopedia—Haier