1 brand registration, company registration, enterprise qualification related, a set of procedures to do it. At least 2W. (To open a Tmall or JD.COM store, you must have enterprise qualification. Not personally. )

2 The security deposit ranges from 10W to 15W. There are differences in different industries and different types of shops. But the mainstream is in this range.

3 Technical service fee, 6W per year. (Be sure to hand it in at the beginning. But if the business is good, you can quit in part or even in whole. ) So here is half a 3W. Tmall also has a lot of miscellaneous expenses. For example, some products require you to submit quality inspection reports regularly, which costs money from time to time, but not much. Even here. As long as everyone knows about it. No, forget it.

4. Store about 5W. It's hard to say, it's just an estimate. Weigh it according to your own industry and your actual situation. Look at your industry. For example, if you are clothes, it is good to save a 5W item. If you sell mobile phones, that's not enough. Of course, if there is factory distribution, there is no need to purchase goods. There are many uncertainties, so weigh your own situation.

5 brush the bill. The fluidity is at least 5W. Too much, the sea will go. Shops that spend hundreds of bills a day. I can't take it off without1000000 dollars of working capital. This is just the mainstream standard for opening new stores. There are basically no lofty shops that don't brush their bills. Although the significance of brushing is getting smaller and smaller now, there is still no way to ignore it. )

6 advertising fee. Through train, diamond exhibition, etc. Spend at least 1W per month (six weeks). There are many companies that spend 1W a day. As a new store, it was less in the first half of the year. (For most of the data, I explained the situation according to the standard of "new store+first half of the year". If you don't advertise at all, your weight will be very difficult to save and your ranking will not go up. Tmall will give high weight to stores that spend a lot of advertising fees, and people can't make money from it.

7 team work, please cooperate with employees. (Artists, customer service and the like. Even if the owner is awesome, it is impossible to pick a Tmall store on one shoulder. It is very unlikely that a couple will choose a Tmall store. This is especially true with the development trend. The current Ali platform, whether Taobao or Tmall, is a refined operation. It takes time to deal with every detail. If you ignore too many details (Ali called "dimension"), your product ranking will definitely not go up. To spend time is to invite people. This expenditure is at least 1.5W per month. (Prepare for at least half a year 10W). Take 3-4 people as the standard.

Office equipment. Computer desks and chairs. According to the mainstream standards of five people in a new company. At least 2W.

9 rent, utilities, internet fees, property fees, etc. According to your own situation. It is estimated that it will be at least 2000 RMB per month (calculated by half a year 1W). )

10 in addition, if you do online business, you should save money even if you don't purchase goods. Counting your new store, the average turnover in the first half of the year was above 3K. Press 10 days. So is 3W. Unless you stop doing business or can't sell it, the money won't exist. So, you have to count it in )

1 1 deduction. Unlike Taobao. Every time Tmall sells a sum, it will be deducted. It is worth noting that the deduction point is to deduct both the bill and the real transaction. (Calculated according to the daily turnover of 3,000 yuan, the monthly average is about 10W. Deduct 5%, 5000 RMB for one month and 3W for half a year. ) You should at least brush this number. So a * * * is 6W.

12 and postage. Whether it's a real delivery or a brush machine, you have to pay the postage. Brush the bill+actually send it, with an average of 30-50 bills a day, in the first half of the year. Fold it up to 40. Average postage per order 10 RMB. One day in 400 yuan, one month1.2w. Six months is 7W.

13 Finally, at least 10W emergency funds should be prepared. Deal with the unpredictable. (for example, being complained and infringing on others. Or meet the promotion day of the platform, want to participate in activities, and have to stock up or something. Wait a minute. I can't tell you this. )

The best estimate is about 80w.

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