It comes from our Guangdong business, and most of them use XX to remember things, especially the word "Ji".

It's convenient and easy to remember, so you don't have to worry about the name of the store.

For example, the boss's surname is Zhang. It's impossible to call the store Zhang, so adding the word "Ji" will make it "Zhang Ji"

There are "Notes on Kunzai Xiongji".

XX Notes = logo

In ancient China, shops rarely used non-verbal Logo, but usually used words as signs, such as the seal on bills and the words on flags, that is, flags.

those one or two words are equivalent to English abbreviations, such as "DHL". No one remembers its full name, and no one likes to think about its full name. "DHL" has become a symbol and brand.

unlike English, Chinese has letters, and the first word or two is often used as a symbol.

XXX Hotel is to tell people not to read too much and spread it in the market under the name of "X Record".

the purpose is purely a trademark.

Of course, if the boss likes to use a store name with a good omen, he won't use "Ji".

* The surname is Chen's roast restaurant, which is marked with "Chen", so it is difficult to abbreviate the signboard "Chen's roast"

Moreover, many Chinese businesses are handed down from generation to generation, from father to son, with the same surname, and people with different surnames are not welcome to divide them up.

unless the boss is confident in his reputation, they don't like others to read his name around.

* full names instead of "notes"

In order to gain customer confidence, many shops also use full names as trademarks. All brands with full names are time-honored shops, or are related to personal reputation, such as traditional Chinese medicine and traumatic injury.

it is worth mentioning that;

1. The most popular McDonald's in the world, which we call M Ji or Mai Ji

2. The names of the most tea restaurants in Hong Kong and Macao; Bo Ji sheng Ji