1. Enterprise qualifications, that is, the main "company" required for merchants to enter Tmall. To enter Tmall Mall, the company must first meet 4 basic conditions: the company business license of the entity used to open a store (original and copy) , the company's bank account opening license, the company's legal representative ID card (front and back), proof that the company has general taxpayer qualifications, and a letter of authorization issued by the merchant company to Alipay (i.e. Alipay authorization letter).
2. Brand qualification, that is, the merchant provides a trademark registration certificate (R mark) or trademark registration acceptance notice (TM mark) issued by the China Intellectual Property and Trademark Administration. If the trademark has been changed, transferred, or renewed, the merchant will also need to provide a certificate of change, transfer, or renewal issued by the China Intellectual Property and Trademark Administration or a notice of acceptance. In addition, it is also necessary to provide a brand authorization letter issued by the merchant's store opening company to Tmall Mall (brand authorization letters are divided into three types according to the type of Tmall store: flagship store exclusive authorization letter, exclusive store authorization letter, and exclusive store authorization).
3. In terms of industry qualifications, the merchant must provide relevant licenses and product pictures and product lists related to the products to be opened (the product list must have the brand name, store company name or manufacturer company name , product category, product specific name, product material, product price, etc.).
4. After merchants successfully enter Tmall Mall, they need to complete the payment of Tmall store deposit and Tmall software service annual fee within the time limit specified by Tmall Mall, before the store can be officially launched for online operation. Of course, if the merchant fails to pay the store deposit and platform technology annual fee on time, the application will be deemed invalid by Tmall.
5. Cat store deposit is one of the fees charged by Tmall Mall to control merchants’ business operations. This is also done by Tmall Mall in order to ensure the rights and interests of consumers and prevent merchants from taking risks during the business process. cost limits. Because if a merchant violates Tmall rules and Tmall service agreement during actual operations, the Tmall deposit will be used as liquidated damages paid to Tmall Mall and consumers. In this way, merchants' violation costs will be greatly increased, and merchants will also operate their stores in accordance with Tmall rules and Tmall service agreements.
6. The deposit payment standard for Tmall is based on the nature of the store where the merchant is located. For flagship stores and specialty stores: the deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and for stores holding a registered trademark The deposit for a store is RMB 50,000;
7. Specialty stores: The deposit for a store holding a trademark registration acceptance notice is RMB 150,000, and the deposit for a store holding a registered trademark is RMB 100,000
8. The annual fee for Tmall software services is one of the fees that merchants need to pay every year to open a store in Tmall Mall. The payment standards are mainly charged according to the first-level categories in the store opened by the merchant, which are 3 10,000 yuan and 60,000 yuan. In order to encourage merchants to better serve consumers and expand the scale of their own stores, Tmall Mall will provide merchants with conditional discounts on the annual fee for Tmall software services. The discount ratios are 50% and 100% respectively.
9. Tmall software service fee rate refers to the actual operation of the store by merchants. Every successful transaction will be deducted by Tmall Mall from 0.3% to 10% of Tmall deduction points.