Xiaokang has the answer for you:

The review of trademarks with the first character "国" shall be strictly based on the following standards:

1. "国+" "Trademark Designated Product Name" is applied as a trademark, or the trademark contains "National + Trademark Designated Product Name", on the grounds that it "constitutes exaggerated publicity and is deceptive", "lacks distinctive features" and "has adverse effects". be dismissed.

2. Applications for trademarks with the prefix "国" but not the combination of "country + trademark designated product name" should be treated differently. Any use on designated goods that directly expresses the quality characteristics of the goods or is deceptive, or even undermines the market order of fair competition, or is likely to have a negative political impact, shall be rejected.

In general, the review standards for trademarks containing the prefix "国" are also very strict, especially for trademarks with "国 + trademark designated product names", the possibility of approval for registration is almost zero. The “National Liquor Moutai” trademark, which has attracted much attention in the industry, finally passed the preliminary review of the Trademark Office after 12 years. However, during the preliminary announcement period, more than 30 companies and individuals filed objection applications. After the review, the Trademark Office considered that: The word "national liquor" in the opposed trademark "National Liquor Moutai" carries the evaluative meaning of "domestic best liquor" and "national-level liquor". If it is used permanently and exclusively by the opponent, it will easily be unfair to the opponent. Market competition order has a negative impact. Therefore, the application for registration of the opposed trademark violates the provisions of Article 10, Paragraph 1, Item (8) of the Trademark Law, "having other adverse effects". Therefore, the Trademark Office decided that the trademark "National Liquor Moutai" should not be registered. It is reported that the case is currently in the review stage of non-registration, but its prospects are still not optimistic. The big brother in the liquor industry is still like this. If the trademark you plan to apply for is similar to the above situation, don’t try again.

Similarly, the names of administrative divisions at the county level are not allowed to be registered as trademarks. If it is used as an indication of the place of origin, it is recommended that you use it in a reasonable and descriptive manner as the place of origin in actual use.

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