lougou is the pinyin writing of English logo. It is the foreign language abbreviation of logo or trademark. It is the abbreviation of LOGOtype. It plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember it. Live the company's main body and brand culture. Logos on the Internet are mainly graphic signs used by various websites to link to other websites, representing a website or a section of the website.

In addition, LOGO is an early computer programming language and a programming language that is very close to natural language. It uses "drawing" to learn programming and is an educational tool for beginners, especially children. A teaching method that teaches through fun.

The picture above is the extended information of Baidu logo

Characteristics

LOGO is a change of Greek logos. It is a product of modern economy. It is different from ancient imprints. Modern logos carry the intangible assets of an enterprise and are the medium for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, most frequent, and most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo, and are portrayed through constant stimulation and repetition.

Properties

1. Recognizability

Regarding the requirement of recognizability, it must be easy to recognize and remember. This requires simplicity in both color and composition.

2． Specificity

The so-called specificity means that it must be different from other LOGOs and have its own characteristics. Otherwise, the designed LOGOs will be the same.

3. Connotation

The design of a LOGO must have its own meaning, otherwise no matter how beautiful or perfect it is, it will only be beautiful in form but meaningless. This requires that the LOGO must have its own symbolic meaning.

4． Legal Awareness

Regarding the legal awareness of LOGO, you must pay attention to sensitive words, shapes and language.

5. Overall image planning (structural)

Different structures of LOGO will give people different psychological consciousness, just like horizontal lines give people the feeling of smoothness, stability, continuity and calmness, and vertical lines give people the feeling of height. , straightforward, light and impetuous, the dots give people the feeling of expansion or contraction, which easily attracts people's attention.

6. Colorality

Color is one of the three basic elements of form (shape, color, and quality). The commonly used colors for LOGO are the three primary colors (red, yellow, and blue). These three colors have relatively high purity, are relatively bright, and are more eye-catching. Color is a basic topic that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.

Reference: logo--Baidu Encyclopedia