Recently, the Beijing Intellectual Property Court made a second-instance judgment on the trademark infringement and unfair competition dispute between Singapore Eton International School and Beijing Eton International Kindergarten Co., Ltd. (hereinafter referred to as Beijing Eton Company), confirming that Beijing Eton Company’s infringement was established. , immediately stop the trademark infringement and compensate Eton International School of Singapore for economic losses of 800,000 yuan.

When international schools enter the Chinese market one after another, this is a good thing for the country, but with it comes trademark disputes among major international schools. This is caused by the lack of awareness of trademark protection in international schools. , due to trademark infringement or infringement, a lot of manpower and material resources have to be spent to resolve disputes, which restricts the long-term development of international schools in the Chinese market.

It is best for international schools to prepare trademarks or intellectual property rights in advance before entering the Chinese market. After entering the Chinese market, they should promptly prepare intellectual property rights (trademarks) for company names, teaching materials, teaching aids, etc. protection, and regularly check for infringement risks.

As the international school market continues to expand, some risks have also surfaced, such as using an international school with the same name and forming its own influence. In order to increase the school's reputation and recruit more students, for example, the Beijing International School in this case directly claims that it is an international school in the Yanjiao International Campus of Beijing No. 4 Middle School, while Beijing No. 4 Middle School directly refuses to be associated with Beijing International School. This makes How embarrassing the teachers and students studying at this school are.

Having said the above, how should international schools avoid the risk of infringement?

International schools should make comprehensive arrangements:

1. International schools should apply for registered trademarks in advance before entering the Chinese market.

——According to the provisions of my country’s Trademark Law, if a registered trademark is not used for three consecutive years, the trademark can be revoked. Therefore, international schools can use these three years to carry out trademark layout first and then make market planning;

2. After international schools enter the Chinese market, they must protect the copyright of their teaching materials, teaching aids, etc., and regularly check for infringement risks.

When international schools enter the Chinese market to seek development, they should immediately use the law to protect their rights after discovering suspected infringements. Never wait until the other party has developed to a certain scale and has caused confusion to consumers. Rights protection.

Bajie Intellectual Property reminds: When a company discovers that the other party has infringed, please use the law to protect your rights immediately! We call on all enterprises and corporate legal representatives to attach great importance to their trademarks, actively protect their rights, and open up a bright road for the development and growth of enterprises.