ranked second in the whole beer industry. In 21, sponsored by China Liquor Circulation Association and China Brand Strategy Research Institute, the brand value of "Huazun Cup" in China was 26.318 billion, ranking second in beer brand value.

the brand value evaluation of huazunbei liquor is the most authoritative and professional intangible assets evaluation. Since China joined the WTO, in the face of fierce international competition, Yanjing will continue to maintain rapid, stable and healthy development, and insist on strengthening from four aspects:

First, strengthen the level of technology and equipment to reach the international advanced level.

Second, strengthen the brand and make Yanjing an internationally famous brand in the world beer industry.

third, strengthen the market network and take the initiative in the competition.

fourth, strengthen the economic strength, accumulate more than 2 million yuan of capital every year, and inject strong capital power and capital guarantee into the development of enterprises.

brand belief

Yanjing will adhere to the belief of "developing national beer industry and striving for international famous brands" and actively participate in international market competition. Yanjing's next goal is:

1. In 21, the beer production and sales volume will reach 5 million kiloliters, and in 215, the beer production and sales volume will reach 8 million kiloliters, making it one of the top six beers in the world and forming a world-class large beer enterprise group.

2. Actively develop the international and domestic markets to realize the internationalization of Yanjing brand.

3. according to the strategy of "focusing on one industry and related development", we will March into the fields of mineral water, beverages, bio-food and bio-pharmaceuticals, and cultivate new economic growth points. Relying on the strength of total assets of 12.7 billion yuan, the powerful scientific research force

built the aircraft carrier of China beer enterprises and established the national industrial brand

Yanjing Beer: a well-known trademark of China

a famous brand product of China for the state banquet in the Great Hall of the People

Yanjing beer ranked first in production and sales for 1 consecutive years

Yanjing brand value: a total of 2.698 billion yuan, of which the goodwill value of its sub-brand Liquan beer was 3.3 billion yuan.