Just for a bottle of good wine
I stepped into the door of Qin Chi wine industry. Although I lost the bustling scene of that year, the workers in the production workshop were working hard and several wine classes were producing normally.
Zhang Zhaogang, the national liquor sommelier and sales manager of Qin Chi liquor industry, led the reporters to visit the warehouses, workshops, pits, wine depots, exhibition halls, cultural centers and other major places one by one. Through the reporter's lens, he saw that pits filled with raw materials were quietly lying there fermenting; The warehouse is full of finished wine ready to go; Rows of wine storage tanks filled with original wine in the wine cellar are spectacular, emitting a fragrant smell of wine. The Qin Chi Cultural Exhibition Hall is filled with historical photos of leaders at all levels who visited Qin Chi over the years, as well as medals, trophies and certificates won in different periods.
The most striking thing is the representative products that have lasted for 56 years since Qin Chi established its factory in 1963. Among them, a bottle of light bottle wine with yellowed trademark records the annual rings that Qin Chi has gone through for nearly half a century, and the representative wine in the era of "Forever Green, Forever Qin Chi" records its glory.
Of course, in recent years, in order to build their own products, Qin Chi has started with basic work, continuously increased investment in science and technology, reformed and upgraded the process and technology on the basis of traditional technology, adjusted the product structure according to market demand, and intensified the research and development and innovation of new products, thus creating Luzhou-flavor liquor with "Centennial Qin Chi" as the main product, which was well received by the market. At the same time, the development of Maotai-flavor liquor in Qin Chi started early with good quality, and the production of Maotai-flavor liquor has a history of more than 4 years.
on this basis, they upgraded the "Long Bowl Heavy" sauce wine, and carefully developed the new product "Lujiang No.1", which really became a bottle of good wine dedicated to consumers in the new era. Manager Zhang said that to belong to the real Qin Chi is to build a good bottle of wine as our responsibility, do everything possible to improve the quality and level of products, lay a solid foundation, do a good job in products, do a good job in the market, and constantly improve the reputation of new Qin Chi.
Digging into history and culture
History is the root and culture is the soul. On the basis of improving product quality and creating a good bottle of wine, Qin Chi pays attention to the excavation of history and culture, so as to make the past serve the present and develop harmoniously. Qin Chi is both a wine and a spring, which is named after wine. According to legend, Tian Wuji, the master brewer of Qi State, came to Xunye Spring at the foot of Yishan Mountain in Dongzhen, the head of five towns, and now Laolongwan, which is near Qin Chi, saw the beautiful and clear water, which was extremely sweet. He was overjoyed and said, "God-given water, the original shade is here." With the shadow of the lake, the stove was steamed on the side of the spring, and it was pulped, fruity and refreshing. It was for wine.
Now, in order to commemorate the Dionysus of Qin Chi wine, they have sculpted the statue of Tian Wuji in front of the Qin Chi Wine Culture Center, and passed on his brewing method, which makes Qin Chi wine sweet and bitter and has a long aftertaste after drinking. At the same time, a row of antique Qin Chi wine museum was built in Qin Chi courtyard, which contains wine vessels, wine vessels, ancient prose and paintings from various historical periods, as well as many literati Mo Bao. According to the historical periods, wine museums are classified, and folk goods in different historical periods are collected, and folk museums are built, so as to show Qin Chi's folk customs, historical sense and heavy sense.
Wang Jianwei, general manager of Qin Chi Liquor Industry, told reporters that the reason why they attach so much importance to history and culture and try their best to find history and culture is that wine is the crystallization of history and culture. Only wine with history and culture can have roots, and only when it is rooted in the earth can it stand firm, walk straight and go far in fertile land.
Take the road of diversified development
Over the years, Qin Chi has never stopped on the road of diversified development, but they always adjust the product structure according to market demand, rationally develop new varieties and enrich their product categories. With the development of the times, wine has become an indispensable product in people's lives. For the current highly competitive market, variety diversification is the most fundamental way to survive. As early as more than 1 years ago, on the one hand, Qin Chi increased the production of Luzhou-flavor liquor, and at the same time produced Maotai-flavor liquor and health wine. Now facing the demand of liquor market, Qin Chi has developed more than 2 acres of blueberry plantation at the foot of Yishan Mountain, and cooperated with a Canadian winery to launch blueberry wine.
As blueberry belongs to shrub fruit, it ripens only once a year. Every year, after picking the fruit in the full fruit period, blueberry wine is brewed by pressing, fermentation and other technologies. Manager Zhang Zhaogang of Qin Chi said that the output of blueberry wine is not very large, but Qin Chi people pay special attention to this new product and give it good care and care, expecting it to become the darling of the market and the upstart of Qin Chi. In addition, supported by excellent technical team and market experience, Qin Chi is full of confidence in the development of blueberry wine in Qin Chi.
Since the Biaowang incident, Qin Chi has been dormant for more than 2 years. Today, Qin Chi is a phoenix, reborn from the fire. Their products have set foot in Shandong, Hebei, Northeast China, Jiangxi and other places, and their brand power and influence have gradually recovered, and they are completing new development with new ideas and new attitudes.
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