aisashi has nothing to do with Onitsuka Tiger. aisassa is a pirated copy. To be precise, this brand is a domestic leisure sports brand, but the trademark is very similar to ASICS. Many people mistake Aisassa for ASICS when buying shoes, and the price of this brand is similar to that of ASICS. The prices of the two are almost the same, making it difficult to tell them apart. Onitsuka Tiger is a Japanese fashion brand founded by Kihachiro Onitsuka.

Development History

In 1949, Mr. Onitsuka Kihachiro founded the predecessor of ASICS - ONITSUKA TIGER Company (Onitsuka Co., Ltd.) in Kobe, Japan, dedicated to promoting youth health.

At the beginning of the brand's establishment, the sight of an octopus' tentacles firmly sucking a salad bowl turned into a flash of inspiration in Mr. Onitsuka Kihachiro's mind, and Onitsuka Tiger's groundbreaking innovative design of sports shoes was born. : Suction cup outsole, equipped on OK BASKETBALL, a shoe model released in the 1950s. ?

The MAGICRUNNER running shoes released in 1960 used innovative eyelet design for the first time.

In 1966, the legendary iconic tiger claw pattern of Onitsuka Tiger was born and evolved to this day. It has always been decorated on both sides of Onitsuka Tiger shoes. ?

In 2013, Onitsuka Tiger teamed up with Italian designer Andrea Pompilio to update the design of classic shoes, integrating contemporary design to give the classic a new trendy style. ?

In January 2021, THE ONITSUKA’s new series of domestic boutiques opened in Beijing. ?

On February 27, 2021, Onitsuka Tiger's 2021 autumn and winter series made its debut at Milan Fashion Week (MFW) and grandly launched the digital film "UNFASHIONSHOW".