Trademark Splitting refers to splitting a trademark into multiple trademarks to subdivide product or service areas, and registering an independent trademark for each trademark. Trademark split can provide companies with a more flexible trademark combination to meet their business needs and avoid problems of infringement or confusion in similar fields. Generally speaking, trademark split is suitable for companies that launch multiple products or services under one brand, such as Coca-Cola and Diet Coke under the famous Coca-Cola Group.

Another advantage of trademark split is the increased value of the trademark. By splitting trademarks, companies can create independent market positioning for each trademark, thereby expanding the brand and increasing market awareness and leadership. The value of these independent trademarks can be equal to or greater than the original trademark, allowing businesses to maximize their market share and profitability.

However, trademark split also presents some challenges. For example, as the number of trademarks increases, businesses require more resources to maintain the registration and use of each trademark. In addition, enterprises also need more time and energy to promote and manage multiple trademarks, so they must invest more manpower and funds. Therefore, when considering trademark split, companies should carefully weigh the pros and cons.