A trademark is a sign that allows consumers to distinguish different brands of products and services. In the bag industry, bag trademarks represent the brand's image and brand value. Trademarks usually include elements such as letters, numbers, patterns or words, which will be displayed on the product's packaging or itself. Each trademark is unique, which can make the brand different from other brands, and can also increase brand awareness and brand loyalty.

The role of a bag trademark is to create its own unique image for the brand, thereby increasing brand awareness and competitiveness. In the eyes of consumers, every brand is unique, not only the quality of the product, but also the spirit and culture represented by the brand. Therefore, the bag trademark represents the image of the brand and the beliefs and values ??that the brand conveys to consumers. As market competition intensifies, brand value is increasingly valued, and bag trademarks have increasingly become an important symbol of the brand.

Designing a good bag trademark is very important because it plays an important role in representing the brand. Elements of the design need to align with the brand's culture and values, while also appealing to consumers and harmonizing with the brand's colors and logo. When designing a bag trademark, consider recognizability, distinguishability, commercialization and long-term sustainability. These elements will have a vital impact on the brand. Therefore, the design of bag trademarks needs to be carefully considered and crafted to fully demonstrate the brand's value and image.