Faced with this trend, various industries have pushed the trademark brand strategy to the fast lane. However, for most enterprises, the most important thing is how to obtain a registered trademark. What is a registered trademark? Please bypass Baidu. What Bian Xiao has to do now is to take stock of the ways to obtain registered trademarks.
Method 1: Apply for registration by yourself and get the trademark.
In this way, you can apply to the trademark authority for registration of the trademark you use or intend to use in accordance with the conditions and procedures prescribed by law, and obtain the exclusive right to use the trademark after approval by the trademark authority.
Advantages: low cost, self-creativity and personality.
Disadvantages: it takes a long time, requires brains and is risky.
Method 2: Buy trademarks through trademark transfer.
The registered trademark itself can be used as a special trademark, and the rights and interests can be transferred through contract transfer. Whether it is an enterprise or an individual, they can obtain a registered trademark from others, and they can obtain a registered trademark after going through the formalities of transferring the registered trademark.
Advantages: simple and rude, fast, low risk, and can be used immediately.
Disadvantages: Besides the relatively high cost, there are too many resources.
Mode 3: Capital shares enjoy the right to use registered trademarks.
An enterprise obtains a registered trademark by accepting another person's registered trademark as a shareholder, and after evaluation, it uses another person's registered trademark as the other party's capital contribution, giving the other party corresponding shares, and after handling the registration trademark transfer procedures, it will turn the registered trademark into an enterprise registered trademark.
Advantages: Time saving and simple operation.
Disadvantages: price evaluation is difficult to control, rights disputes are difficult to solve, and ownership is not owned by oneself.
Mode 4: Authorized license to obtain registered trademark rights.
An enterprise obtains the right to use another person's registered trademark, especially the exclusive license, through trademark license, and obtains the exclusive right to use the registered trademark within a certain geographical scope.
Advantages: short time consumption and simple process.
Disadvantages: the license fee is high, the ownership does not belong to oneself, and the term should not be too long. Failure cases can refer to Jiaduobao and Wang Laoji.
The above are the four main ways for enterprises or individuals to obtain registered trademarks and the right to use registered trademarks, and the applicable groups have their own tendencies. Today, for small and medium-sized enterprises, it is more appropriate to apply for registration and purchase trademarks, but shares and licenses are not considered because of the risks.
If you have to say the most suitable, then Bian Xiao thinks that it is a better choice to buy trademarks directly through trademark transfer. Reason: efficiency, stable efficiency. Trademark transfer is the fastest and lowest risk way, and higher expenses can be recovered as soon as possible through marketing. This concept should be more clear to business owners who are ups and downs in the commercial field than Bian Xiao.
In addition, good products and excellent service are the basic points for all enterprises to realize their brand dreams. Therefore, excellent customer service means developing yourself step by step.