The return rate refers to the ratio between the number of products returned due to various reasons after they are sold and the total number of products sold in the same period.

Calculation formula: Return rate = total number of returns/total number of orders

So if there are 33 transactions and 6 returns, the return rate is approximately 18.2.

Taobao return standards:

1. Cancellation before shipment: If the customer applies for a refund before the order is shipped after it is photographed, the Taobao backend data shall prevail;

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2. Physical goods sent back: After the order has been shipped, if the customer applies for a refund or exchange, the physical goods will generally be sent back, and the package data received by the warehouse shall prevail;

3. The physical product was not returned: After the order was shipped, the product could not be sent back due to damage to the product, etc., causing it to be unsaleable. The customer was directly refunded, or after after-sales efforts, the customer accepted and refused to return the product. Compensation for partial refunds shall be based on the refund record data.

Extended information:

The refund rate is recalculated every month, so the return rate will be different every month.

The refund rate of Taobao stores does not affect the search ranking of the seller's products, only the dispute refund rate does.

Calculation method of refund rate for disputes:

If the buyer has questions about the appearance and quality of the goods after receiving the goods and asks for a return or refund, the store owner will not agree. If the buyer requests Taobao to intervene and Taobao determines that the buyer wins the case, the dispute refund rate will arise.

This dispute refund rate is calculated based on the store owner’s “number of Taobao interventions received” divided by the “total number of refund applications”.

If the store owner only receives one disputed refund complaint and loses the case, and he had 9 buyers who applied for refund before, then his disputed refund rate is 10. (Due to the different sales volume of different sellers, in order to reflect fairness, Taobao will deduct points from the store owner every time he loses the lawsuit. When the deduction points reach 12 points, the store will be blocked).

Baidu Encyclopedia - Return Rate

Baidu Encyclopedia - 7 days no reason to return or exchange goods