Strive to imitate famous trademarks, or dress themselves up to look like famous trademarks, or find other ways to make consumers mistakenly think that they are well-known foreign products. People in the industry call this "famous brand name". The phenomenon is particularly prominent in the clothing industry. "Carden" is everywhere, "fox" is walking all over the mountain: "Master" has his car stolen, "crocodile" is traveling around the country: "Goldlion", worry! worry! worry! "This vividly depicts the current situation of well-known brands being copied. The first method of copying famous brands is to imitate famous trademarks, causing consumers to mistakenly think they are famous trademarks and buy them. . For word trademarks, add prefixes or suffixes to some famous brands, for example, add the prefix to "Valentino" and add the suffix, "Valentino". In fact, the world's brands have prefixes and suffixes. There are not many, and even if there are, they are only a few that most people are familiar with. For graphic trademarks, every detail is carefully planned, so that consumers cannot tell whether the "old man's head" has three wrinkles or two. ? Does the crocodile's mouth face to the left or right? How many petals does the "Monteggio" have? I'm afraid not many people can clearly tell. Nowadays, people who play "edge ball" usually put on the cloak of legality. The registration time of graphic trademarks is fundamentally different from that of famous trademarks, but when used, the color is very close. If it is a word trademark, several are registered at the same time, and when used together, they form a complete famous trademark... … The second type of "famous brand" is to register a famous trademark as a trade name, which is to register a famous trademark as your own company's trade name, confusing the company name and the brand name, and making consumers mistakenly think that the famous brand is produced by this company. For example, the Chinese trademark of the famous brand "Woodpecker" was registered as "Jiujiang Woodpecker... Company", "Shenzhen Woodpecker... Company", "Shanghai Woodpecker... Company", etc., and then promoted it with great fanfare and decorated the store. When a specialty store that boldly imitated a famous trademark was investigated and punished by the administrative agency, it said confidently: "Isn't it okay for me to use my own company's name? "The trick is to register a well-known trademark as your own trade name abroad or in Hong Kong, so that consumers can't tell the truth from the fake. Trademark registration all over the country comes to Beijing, and everyone registers a trademark with the National Trademark Office, which constitutes the same or fake trademark. Similarly, the Trademark Office will not register it. If you use a well-known company name to register as your trademark, it cannot be registered. This is called infringement of other people's prior rights. However, it is very easy to register a well-known trademark as your company's trade name. It works, because companies can be registered in every county in the country, and the data in these counties are not connected to the Internet. So if you register "A County Woodpecker...Company" in County A, you can also register it in neighboring County B. To "B County Woodpecker... Company". In fact, many famous brands and company names in the world are inconsistent. The third type of "returnee shell pie" registers companies and applies for trademarks overseas through international registration companies, making consumers think This is produced by a foreign company and is a foreign brand, but the company's products are still produced and sold domestically. These brands all claim to have R&D institutions overseas. In fact, they are completely domestic production and domestic technology. The quality of the products, Craftsmanship, design, etc., disguise themselves as a completely foreign company and foreign brand, but most of the quality they claim is inconsistent with it. This behavior does not infringe on other famous products, but only uses foreign brands to compare with domestic ones. The brand has a good mentality. Give the product a foreign name and put it in a Shanghai-style shell, in order to obtain good sales. It is said that Beijing's "London Fog", Shanghai's "Oldson" and Guangzhou's "Villanino" are all. The Guangzhou Industrial and Commercial Department, which belongs to the "returnee shell group" and is the fourth type to "supervise" international brands, discovered such a case of "passing on famous brands" in a fashion store located on Huanshi West Road in Yuexiu District, where a "brand name" was openly displayed. "Supervised by French Valentino Clothing (Hong Kong) Industrial Development Co., Ltd." plaque. The products produced by oneself are marked with such and such supervision, which seems to give people a sense of quality assurance.

In order to close their relationship with well-known brands, some operators even personally "supervise the production" of international famous brands. The specific method is to first register a company in Hong Kong and other places with a name that is very similar to some international famous brands, and then mark the products produced by it as being supervised by this company.