The trademark applicant conducts a search for the trademark name to ensure the registrability of the trademark. After the search is completed, the trademark applicant will submit the trademark application documents to the Italian Trademark Registration Office, which will be reviewed by the Trademark Registrar. Conduct formal review and substantive review of trademark documents. Trademark review mainly examines whether the trademark is registrable, whether there are similar trademarks, and whether it complies with relevant legal regulations; trademarks that pass the review will be awarded an application date and application number, and trademarks that fail the review will notify the trademark applicant in writing. Applicants must make changes to the trademark documents and apply for reexamination within the time limit. If the trademark application documents are not submitted for reexamination within the specified time, the trademark application will be deemed to have been abandoned, and the application date and application number will not be retained.

The trademark document that has passed the review will enter the trademark announcement period, and the trademark will be published in the Italian official trademark announcement. Within 3 months from the announcement period, anyone can raise objections to the trademark document. , during this period, the opponent can make an objection ruling with the applicant. Trademark documents that have been adjudicated for opposition or that have no objections within the opposition period will be approved for registration and a trademark registration certificate will be issued. If the entire registration process goes smoothly, it will take about 12-15 months.