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What are the reasons for the unsuccessful registration of corporate trademarks?
1 is just the common name of this commodity.

2, only the general graphics of this product.

3. Only the general model of this product is available.

4. It only directly indicates the quality, main raw materials, function, use, weight, quantity and other characteristics of the goods.

2. irresistible factors in the blind area of trademark inquiry. The applicant shall apply for trademark inquiry before applying for trademark registration. Whether the applicant entrusts an agency to inquire or goes to official website of the State Trademark Office, the retrieved data is not the latest data as of the date of your inquiry, which is the blind spot of trademark inquiry data. The data of the blind area, one part is the application data being submitted, and the other part is the data that has been submitted to the State Trademark Office, but has not been entered into the query database by the Trademark Office in time; Other data include trademark review, international trademark extension priority, etc. Although the probability of collision between the trademark to be applied and the data of the blind area is very small, the existence and irresistible of the blind area make it uncertain whether the trademark can be registered successfully.

Third, trademark examiners have greater discretion and arbitrariness. Trademark review is not a machine review, but a manual analysis and judgment of trademark examiners. Each examiner's knowledge and consideration angle are not exactly the same, so there may be the same trademark in the hands of two different examiners with completely different examination results. For the examination of trademarks, the State Trademark Office has formulated examination standards to guide and restrain examiners and prevent false refutation. However, it only lists some common review cases for examiners to learn from, and it is impossible to cover all the cases and explain them one by one; Furthermore, trademark review is a "case review". Considering that the popularity and distinctiveness of each trademark are not exactly the same, even two completely similar cases may produce two completely different examination results.

Four. Unpredictable trademark objection procedure in trademark registration After the trademark application has passed the examination by the Trademark Office, it will enter a three-month trademark announcement period, also known as the objection period. Any individual or enterprise that has any objection to the application for the trademark may file an objection application with the State Trademark Office within three months. After the State Trademark Office receives the objection application put forward by the objector, the trademark application enters the objection procedure. The State Trademark Office will make a ruling on whether to approve the registration of the applied trademark within about two years according to the objection reasons and actual situation put forward by the objector.