The address of Zhejiang Provincial Administration for Market Regulation is the north gate of Jinhui Building, No. 77 Moganshan Road, Xihu District, Hangzhou.

Functions of the Market Supervision and Administration Bureau:

1. Responsible for comprehensive market supervision and management. Implement the laws, regulations, guidelines and policies of the national market supervision and management, organize the implementation of strategies such as strong quality areas, food safety, standardization and intellectual property rights; formulate and organize the implementation of relevant plans, standardize and maintain market order, and create honest and trustworthy, fair competition market environment;

2. Responsible for the unified registration of market entities. Responsible for the registration of market entities such as domestic-funded enterprises, farmer cooperatives, units engaged in business activities, and individual industrial and commercial households in the region; establish an information disclosure and sharing mechanism for market entities, disclose and share relevant information in accordance with the law, and strengthen Credit supervision and promote the construction of the credit system of market entities;

3. Responsible for organizing and guiding comprehensive law enforcement of market supervision. Promote the implementation of unified market supervision; organize, guide or directly investigate and deal with illegal cases, and standardize market supervision administrative law enforcement behaviors;

4. Carry out anti-monopoly unified law enforcement investigations as entrusted. Coordinate and promote the implementation of competition policies, organize the implementation of the fair competition review system; assist in anti-monopoly law enforcement investigations such as monopoly agreements, abuse of market dominance and abuse of administrative power to exclude and restrict competition;

5. Responsible for supervision Manage market order. Supervise, manage and standardize market transactions, online commodity transactions and related services in accordance with the law; organize and guide the investigation and prosecution of violations of price and charging regulations, unfair competition, illegal direct selling, pyramid schemes, infringement of trademarks, patents and intellectual property rights, and the production and sale of counterfeit and shoddy activities; supervise and handle illegal contracts in accordance with the law Act, implement the supervision and management of auction activities in accordance with the law, manage the registration of chattel mortgages; guide the development of the advertising industry, supervise and manage advertising activities; undertake the investigation and punishment of unlicensed production and operation and related unlicensed production and operation in accordance with the law;

6. Responsible for macro quality management. Implement relevant national, provincial and municipal policies on quality development, formulate policies and measures to promote quality development strategies and organize their implementation, provide macro guidance for the district's quality management work; organize the implementation of the quality reward system, and actively promote the strategy and brand building of a quality strong district, Promote the establishment of a product quality integrity system; organize the implementation of product and service quality improvement and carry out service quality monitoring; organize investigations of major product quality incidents according to prescribed authority, cooperate with the implementation of the defective product recall system, and supervise and manage product anti-counterfeiting work.

Legal basis: Article 6 of the "Interim Measures for the Handling of Complaints and Reports on Market Supervision and Administration"

Encourage the public and the news media to investigate suspected violations of market supervision and administration laws, regulations and rules in accordance with the law Carry out social supervision and public opinion supervision.

Consumers are encouraged to negotiate with operators to resolve consumer rights disputes through online consumer dispute resolution mechanisms, consumer rights protection service stations, consumer rights protection green channels, and third-party dispute resolution mechanisms.